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Job Title: Activation Manager

Reporting To: Senior Manager, Activation

Department: Marketing

Location: Soho, London

Your Platform

Based in Soho, the cultural heart of London’s West End with a vast array of classic record shop and leading film companies, media offices and great restaurants. Regent’s Park is close enough for a lunchtime run, as are the delights of Piccadilly Circus and the shopping mecca of Oxford Street. It is conveniently walking distance from a number of London tube stations and mainline train stations.

Activation Manager –(EMEA)

We are seeking an experienced YouTube and Search Activation Manager for the EMEA region. Working with the Senior Manager, you will be responsible for executing our growth marketing strategy across the EMEA region, encompassing both customer acquisition and retention marketing. An extension of our Global Growth Marketing team, you will help build and drive efficiency and effectiveness through constant optimisation and testing. This is a fast paced and highly energised environment where you’ll be working with some of the most creative individuals in the industry. So, if you have a passion for entertainment, video games and a pulse on new and creative trends in digital marketing, we encourage you to apply!

Regional media plan creation and delivery

• An extension of our Global Growth marketing teams, creating and executing our in-house digital plans (focus on EMEA specific partners and regional priorities)

• Digital media planning, buying and activation across YouTube and Search in Google Ads, with DV360/other DSP programmatic buying experience a plus

• Performance analysis of our media campaigns and reporting insights and learnings to internal stakeholders

• Ensuring all campaigns are managed to exceptional standards, utilizing all relevant, available and applicable optimization methods and management approaches to drive maximum performance and impact

• Work with our data scientists to understand what does and doesn’t work

• Develop and execute test & learn programs for the region to improve campaign performance, user conversion, retention, and monetization

• Contribution to innovation within own area

• Understand the commercial requirements across the franchises, executing strategies, and facilitating internal understanding

• Manage and maintain relationships with key vendors to maximize ability for execution and innovation

Coordinate and manage the activity in collaboration with all stakeholders

• Working in partnership with our Strategic Planning and Operations team

• Being in direct contact with our partners (key media vendors and internal contacts including Global HQ) to ensure the flow of media information

• Recommendation of guidelines and media processes to improve the performance of our regional campaigns

• Ensure high-quality work is delivered both internally and from our external partners

Analyze our Media actions and propose strategic recommendations

• Ensure visibility and integration of our in-house planning and buying to all of our paid media activity

• Production of high-quality reports, with complex analysis to support management decision-making

Requirements

• Extensive experience in YouTube and Search planning and buying experience (media agency or in-house), executing both brand and performance centric strategies

• Expert knowledge of YouTube and Search, with programmatic experience a plus

• Experience managing campaigns using Google AdWords (DV360 or DSP experience is a bonus)

• Experience of collaborating on a broader media plan, understanding how YouTube and Search works as a function of digital

• International media experience is a must

• A background in owning and managing a budget, forecasting, and delivering on monthly brand and performance based goals of spend, awareness, CPA, Retention and LTV

• Possess a deep understanding of A/B testing and data driven optimisation marketing

• You are an analytical problem solver with a track record of success in optimising marketing strategies and programs that drive customer acquisition

• Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand

• Work collaboratively under pressure, with experience working on complex, international, large-scale, time-critical projects

• Excellent organisational skills and the ability to manage multiple internal and external stakeholders

• Detail oriented and able to work well under pressure, whilst managing multiple priorities in an ever-changing environment and meeting deadlines

Pluses

• Passionate gamer with knowledge of Activision’s games, products and services