Ad Effectiveness/Measureent Lead
Craft:Data, Analytics & Strategy
Activision Blizzard Media is the gateway for brands to the #1 cross- platform gaming company in the western world, with hundreds of millions of players across over 190 countries. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports opportunities like the Call of Duty® and Overwatch® Leagues, and some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences.
We are looking for a Measurement Lead in New York to work within our exciting and rapidly growing Ad Sales business. You will work within the Research & Marketing team to help evaluate the impact and success of digital advertiser campaigns and sponsorships across both Activision Blizzard Media’s mobile portfolio and Activision Blizzard’s esports portfolio. You will also work with members of the Research & Marketing team, helping to build insight based marketing collateral, assist in custom research initiatives, and execution and management of digital campaign effectiveness measurement..
You will be a part of a team that spans the globe with hubs in New York, San Francisco, Los Angeles, Chicago, and London.
Your role within Activision Blizzard Media/Key Responsibilities
Reporting to the Head of Ad Effectiveness, the Measurement Lead is responsible for the following critical tasks:
Partner with internal sales/account management/adops teams, advertisers/agencies, and vendors to assist in the execution and management of digital campaign effectiveness measurement.
Work with research management to evaluate new research tools, data sources, and conduct on-platform primary research studies/projects and test plans. You will be responsible for presenting research findings to internal teams and clients with a solutions-selling approach.
Assist in running multiple ad effectiveness research studies and aiding in the process from start to finish including development and execution of campaign measurement plans, survey design, liasoning between internal team members and external vendors and clients, setting up and programming studies, monitoring/analyzing results, building final deliverables with insightful recommendations, and internal/external presentation of results.
Lead the development of any creative best practices and meta-analysis sales collateral to showcase our learnings and expertise in the digital gaming space.
Candidates should be knowledgeable about the advertising industry, passionate about the entertainment business, and have experience with digital measurement.
Candidates must be comfortable using data to develop actionable insights and effectively communicate a story on behalf of advertiser clients.
5+ years of media research experience, ideally working in a client-facing capacity.
Strong experience in campaign measurement. Ideally you will have overseen running multiple ad effectiveness research studies, the execution of campaign measurement plans, survey design, liasoning between internal team members and external vendors and clients, and analysis and presentation of results.
Must have experience in vendor management and be comfortable in client-facing settings (measurement overview, consultative meetings, and presentations).
Experience ideating, launching, and executing research studies/projects and/or test plans.
Strong analytical, organizational, and communication skills.
Strong PowerPoint and Excel skills.
You are detail-oriented with the ability to prioritize, organize and summarize data and produce marketing insights.
Great interpersonal skills – able to build and maintain internal and external relationships; client service experience preferred.
You are curious about the “why” behind data, and eager to ask questions and learn.
Bachelor’s Degree in Marketing, Psychology, Economics or Social Sciences preferred.
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
In New York City, the standard base pay range for this role is $76,730 - $113,554 annually. This base pay range is for New York City and is not applicable to other locations. Actual amounts will vary depending on experience, performance and location. In addition to a competitive base pay, employees in this role are eligible for incentive compensation. Incentive compensation is not guaranteed.
About Activision Blizzard Media
Activision Blizzard Media is the gateway for brands to the #1 cross-platform gaming company in the western world, with hundreds of millions of players across over 190 countries. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports opportunities like the Call of Duty® and Overwatch® Leagues, and some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, and StarCraft®.
The idea is simple: great game experiences offer great marketing experiences. We have built a new team to introduce innovative, impactful, and rewarding advertising experiences to our huge audience of highly-engaged players. We are looking for new talents to help take our emergent media offering to the next level.
We need all sorts of heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply can’t expect diversity in our players and originality in our games without first nurturing it in our people.
Ready to play?
Come join our world and work alongside some of the best and brightest minds in the business.
All applications should be made in English.
Discover more at https://www.activisionblizzardmedia.com/