Proceeding one of the biggest redesigns in entertainment history, EA SPORTS FC is looking for an ACD of Design to elevate the brand into the Ballon D’Or of marketing design excellence. Our game is loved and played by millions of people around the world. We want every experience they have with our brand to feel special, premium and authentic to football. This is your opportunity to join the internal design team at EA SPORTS to lead that experience. 

You will play an instrumental role in the following:

• Develop the core creative design system alongside team members. 
• Develop end-to-end design concepts and executions, across the AFB ecosystem.
• Partner with teams to uphold our visual look & feel and across multiple brand and product level campaigns under the guidance of AFB’s creative and senior leadership.
• Work alongside internal strategy and marketing team members to develop treatments and creative responses that inspire our best ideas and execution.
• Collaborate with our production teams to craft designs and implementations.

This role, in partnership with external agencies and internal designers, will concept and implement the go-to-market design systems for EA SPORTS FC. You will manage and uphold a high-quality bar for all content produced that uses our design system. You will drive excellence in design from start to finish alongside internal and external production partners. You will report directly to the Group Creative Director of EA SPORTS, within EA SPORTS & Entertainment Creative team. 

Responsibilities:

• Shape the development of EAS FC brand identity across all player touchpoints.
• Create world-class integrated brand design systems for the EAS FC franchise from the ground up. Design systems include brand images (key art), logos, typography, color, graphic elements, iconography, and motion-based solutions.
• Partner with studio teams to integrate design strategy and brand design as an important discipline to ensure a cohesive brand experience across in-game (product) and out-of-game (marketing, live services, and beyond).
• Oversee and help execute all marketing campaigns and live services content from a brand design POV including digital, motion, experiential, film, retail, social, environmental, and print.
• Present work and build alignment with senior partners across multiple teams.
• Inspire, lead, and direct internal designers and oversee the daily work.
• Brief and direct our external agencies and vendors, keeping large-scale projects on track.
• Create the EAS FC brand style guide, brief internal and external partner teams on these rules, and ensure consistency and quality benchmarks are met in execution.
• Interpret creative feedback and data into iterative design, as part of a multi-revision process
• Partner with others in the broader creative organization in pushing EAS FC’s creative expression to new levels of excellence.

Requirement:

• 8+ years of branding experience as a creative director or design director at a brand or design agency (at least three years of leadership experience managing multiple designers).
• Understanding of the comprehensive strategic brand design process, design trends, and best practices.
• Phenomenal branding/design track record—Experience creating for global brands in digital, print, experiential, and environmental channels with experience creating design systems.
• Will provide clear direction to design teams and to sell through concepts and executions both visually and verbally to individuals at all levels of the company.
• Work across multiple brand equities and hierarchies and understand how they’re interconnected.
• Excellent hands-on design, typography, and layout skills.
• Experience with game UI design, 3D, motion design, and photoshoot direction are a huge plus.
• Advanced skills in Adobe Creative Cloud.
• You love football: the game, the culture, the athletes and the stories that surround this incredible and dynamic sport.
• You have experience in similar global sports.

All applicants must be based in North America or London, England

Education

BS/BFA in Graphic Design or Design Direction. Additional experience in related fields.