This role is hybrid and based in Guildford, UK.

EA SPORTS is one of the most iconic brands in entertainment – connecting hundreds of millions around the world to the sports they love through a portfolio of industry-leading video games. Building on an incredible 30-year foundation, we're redefining football with EA SPORTS FC - a genre-leading ecosystem of interactive experiences, bringing a global community of football fans closer to The World's Game. Together, our mission is to take the largest football club in the world to new heights – and this is just the beginning!

The Associate Manager, EA SPORTS FC will work with some of the most influential creators in the world. Reporting to the Lead of Global Mass Creators for EA SPORTS FC, you will manage global and UK creator programmes aimed at sparking players to create and converse about our game across all corners of the internet. You will oversee talent identification, programme strategy, content production, creator management and reporting across both the mass and core creator verticals. While leading global projects, you will also connect and engage with players in the UKI market through tailored activations, combining deep game expertise with creator management to deepen overall sentiment for EA SPORTS FC.
 

Responsibilities:

●      Implement creative and measurable global and UK creator programmes and campaigns to fuel storytelling and content experiences

●      Organise and oversee activations building content briefs and managing creator invites, contract requests and payments

●      Participate in group strategy and creative sessions, contributing digital/interactive/new content creation ideas

●      Manage internal partnerships with the International, Legal & Finance teams to coordinate contracts and payments

●      Use tools to identify emerging lifestyle creators and manage the daily interactions with creators

●      Report project results in a 24-hour, 72-hour and 7-day cadence and communicate learnings, opportunities and new trends with other teams

General Qualifications:

●      Experience in the gaming and/or digital sports space at an established level, delivering successful creator content and campaigns

●      Passion for gaming and/or sports, specifically EA SPORTS FC

●      Experience with social listening/analytic tools such as Tubular

●      Experience with and breadth of knowledge of video and livestream platforms such as Instagram, Snap, TikTok, Twitter, Twitch, YouTube and other emerging social platforms

●      Strategic understanding of digital and creator marketing and appropriate metrics of success

●      Leverage insights and data to develop creator content plans, campaigns and ideas