Associate Marketing Manager - Merchandise and Retail Marketing (12-months Fixed-Term)

May 26, 2024
Bellevue, United States
... Not specified
... Intermediate
Full time
... Office work

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at and And check out Twitter (, LinkedIn (émon), YouTube (, and Instagram (

Get to know the role

  • Job Title: Associate Marketing Manager - Merchandise & Retail Marketing (12-months Fixed-Term)
  • Job Summary: The Associate Marketing Manager – Merchandise & Retail Marketing leads the creation and execution of marketing programs for key products sold through Pokémon Center and retail partners.  As an integral member of a cross-functional team, this role will help to deliver highly creative and on-brand marketing activations that will excite new fans and drive engagement across the brand.
  • FLSA Classification (US Only): Exempt
  • People Manager: No

What you’ll do

  • Drive the creation of special retail offers and marketing promotions for Pokémon Center and Retail Marketing teams.
  • Align with internal stakeholder partners on goals and execution requirements of the programs  
  • Create Promotion Briefs for key partner products and themed campaigns
  • Collaborate with TPCi owned-channel leads (PR, SM, Online, Email) to develop communication plan and creative
  • Assist with promotional activities such as sample requests for PR and Influencers
  • Maintain marketing calendars, ensuring milestones are up to date and communicated to key stakeholders
  • Coordinate with internal sales, production, design, and logistics so that materials are produced and delivered on time
  • Prepare marketing activation performance reports for key products and campaigns
  • Maintain financial and statistical information such as budget spreadsheets and a marketing database       

What you’ll bring

  • Three (3) to four (4) years of relevant professional experience or a demonstrated equivalent level of expertise.
  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
  • Passion to create unique programs that combine Pokémon and partner goals
  • Experience working with external partners and able to communicate clearly and troubleshoot challenges diplomatically
  • Passion to create unique programs that combine Pokémon and partner goals
  • Demonstrable ability to project manage, work cross functionally, and oversee multiple projects with various stakeholders
  • While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office.

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

  • An employee first culture
  • Company events that celebrate the spirit of Pokémon
  • Competitive cash-based compensation programs
  • Base salary range: For this role, new hires generally start between $83,000 - $97,850. The full range is $83,000 - $123,000. This range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and professional experience uniquely.
  • 100% employer-paid healthcare premiums for you
  • Generous paid family leave
  • Employer-paid life insurance
  • Employer-paid long and short-term income protection insurance
  • US Employees: 401k Employer Matching
  • UK/IRE Employees: Pension Employer Contributions
  • Fitness reimbursement
  • Commuter benefit
  • LinkedIn learning
  • Comprehensive relocation package
  • Hybrid work environment

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

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