Associate Product Marketing Manager

May 12, 2022
Bellevue, United States
... Not specified
... Intermediate
... Office work

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at and on Facebook (, YouTube (, Twitter (, and Instagram (

Job Title: Associate Product Marketing Manager

Job Summary: Lead the execution of Product Marketing plans for Pokémon Center ecommerce platform as well as key Licensing and Publishing products. Partner closely with the Product Marketing Manager, internal stakeholders, and cross-functional marketing team to ensure flawless execution resulting in high-impact results.

What you’ll do

  •  Manage the Marketing review and approval Licensing and Publishing created marketing materials
  • Lead the creation of TPCi Promotion Briefs for key partner products and themed campaigns
  •  Collaborate with TPCi owned-channel leads (PR, SM, Online, Email)  the promotion of key products
  •  Develop and share creative materials for use on TPCi website, social media posts, press release and media announcements, and emails
  •  Maintain marketing calendars, ensuring milestones are up to date and communicated to key stakeholders
  •  Prepare marketing activation performance reports for key products and campaigns
  •  Document decisions with meeting notes, following up on action items as required
  •  Maintain financial and statistical information such as budget spreadsheets and a marketing database
  •  Assist with promotional activities such as sample requests for PR and Influencers

What you’ll bring

  • Three (3) to four (4) years of related professional experience.
  • Bachelor’s degree required.
  • Demonstrated consumer marketing experience, with a customer-centric approach in executing marketing plans
  • Demonstrated program management skills to oversee and support the creation and implementation of launch and sustainment marketing activities, and the ability to problem-solve where needed.
  • Excellent project management skills and the ability to oversee multiple projects with various key stakeholders.
  • Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
  • Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.
  • Organized and process-oriented with proven ability to manage multiple projects at once.
  • Experience of working with external partners.
  • While passion for the Pokémon brand is a plus, it is not required.  A willingness to learn more about the brand is a must.
  • Proficiency in Microsoft Office Suite.
  • Related Job Experience: Ecommerce/Retail

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

  • An employee first culture
  • Company events that celebrate the spirit of Pokémon
  • Competitive cash-based compensation programs
  • 100% employer-paid healthcare premiums for you
  • Generous paid family leave
  • Employer-paid life insurance
  • Employer-paid long and short-term income protection insurance
  • Fitness reimbursement
  • Commuter benefit
  • LinkedIn learning

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

Internal Job Profile: Product Marketing Manager (IC2)

#LI-Hybrid #LI-CK1

5000 + employees
64 available jobs