Associate Researcher

Jul 13, 2023
Manhattan, United States
... Not specified
... Intermediate
Full time
... Office work

At Rockstar Games, we create world-class entertainment experiences. 

A career at Rockstar Games is about being part of a team working on some of the most creatively rewarding and ambitious projects to be found in any entertainment medium. You would be welcomed to a dedicated and inclusive environment where you can learn, and collaborate with some of the most talented people in the industry. 

Rockstar Games is seeking a Research Associate to join the growing Consumer Insights team. This person will be focused primarily on helping to bolster internal research operations (internally built & analyzed, CRM-fielded surveys) and helping us further develop dialogue with our player community.  They will report directly into the head of the Consumer Insights team. 

This role is based in our NYC studio and would require in-office presence 3 days per week. 


  • The Rockstar Games Consumer Insights team works to support teams across Rockstar, including Publishing, Development, Business Development and Partnerships, Strategy, and Marketing, on conducting quantitative and qualitative market research to inform emergent business decisions. 
  • We collaborate with other Rockstar teams who are producing similar insights through different methods – including user research, player analytics, community analysis and strategic planning. 
  • We help guide our stakeholders with well-rounded, methodology-agnostic insights that provide as much value as possible. 


  • Manage a variety of survey-based research projects from start to finish, including presenting to stakeholders and working with teams to integrate and action results. 
  • Run a recurring community sentiment tracking survey fielded via CRM. 
  • Run additional ad-hoc player surveys via CRM as stakeholder needs arise. 
  • Embark on further explorations / deep-dives into already-fielded survey datasets to address emergent stakeholder needs. 
  • Own and drive Consumer Insights adoption and integration of newly acquired DIY survey tool license. 
  • Lend your opinions and perspective to inform the growth of the larger Consumer Insights team and discipline at Rockstar. 


  • 3-5 years minimum experience in market research (either supplier-side or publisher-side) handling start-to-finish quantitative survey projects. 
  • Experience building surveys in DIY survey-development platforms (Qualtrics, Forsta, Decipher, Alchemer, etc.). 
  • Experience presenting to clients and/or stakeholders. 
  • Experience with different data analysis tools (excel, SPSS, tableau, etc.). 
  • Effective analysis, writing and communication skills that enable you to effectively express data-backed opinions and perspectives. 


Please note that these are desirable skills and are not required to apply for the position. 

  • GTA Online Player (ideally rank 50+). 
  • Experience building complex survey designs (including tracking, DCM, MaxDiff, conjoint, etc.) in DIY survey-development tools. 
  • Experience running complex analyses / models on raw survey data (linear regression, principal components analysis, DCM, MaxDiff. 
  • Experience managing a CRM and/or delivering surveys directly through players via a CRM. 
  • Strong PowerPoint design skills and aesthetic sensibilities – can create stunning PowerPoint charts, slides, infographics, etc. 


In lieu of a cover letter, please write a short description of a research project you’ve worked on that you were especially proud of. Feel free to omit any sensitive information, but please try to share about the objectives, methodology, your role / involvement throughout the process, challenges you faced, successes you experienced, and any other notable details. 500 words maximum. 


Please apply with the report detailed above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process. Rockstar is proud to be an equal opportunity employer, and we are committed to hiring, promoting, and compensating employees based on their qualifications and demonstrated ability to perform job responsibilities. 

If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

The pay range for this position in New York City at the start of employment is expected to be between the range below* per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.


*NYC Pay Range
$63,200$88,500 USD
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