CRM Manager

Apr 20, 2024
... Not specified
... Senior
Full time
... Office work

About this Role

We are seeking a talented and experienced CRM Manager to join our team at Fandom. The ideal candidate will have a strong background in email and push marketing, coupled with a proven ability to drive user engagement and retention through targeted and personalized communication strategies.

This is an individual contributor role and will report directly to the Director, CRM.

You Will...

  • Develop and execute comprehensive CRM marketing strategies to engage and retain our user base across email and push notification channels.
  • Plan, build, and deploy high-converting email campaigns, including newsletters, promotional offers, product updates, and event notifications.
  • Implement automated email workflows and segmentation strategies to deliver personalized content tailored to different user segments and personas.
  • Collaborate closely with cross-functional teams, including product, content, and analytics, to ensure alignment of CRM initiatives with overall business objectives.
  • Work with the sales team to identify opportunities and strategies for monetizing newsletters through sponsorships, partnerships, and advertising placements.
  • Continuously analyze campaign performance metrics, including open rates, click-through rates, conversion rates, and revenue attribution, to optimize campaign effectiveness and ROI.
  • Utilize A/B testing and other experimentation methodologies to iterate and improve upon email and push notification content, timing, and targeting.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in CRM marketing, email marketing platforms, and push notification tools.
  • Balance fan service and monetization, optimizing for impact across onsite referrals, in-email advertising and commerce content promotion
  • Monitor deliverability and inbox placement rates, identify and troubleshoot deliverability issues, and maintain a clean and engaged subscriber list.
  • Work closely with the data analytics team to leverage customer data and insights for audience segmentation, personalization, and predictive modeling.


You Have...

  • Bachelor's degree in Marketing, Communications, or related field.
  • 4-7 years of experience in CRM marketing, email marketing, or digital marketing roles, preferably within the media or entertainment industry.
  • Proven track record of successfully managing and optimizing email and push notification campaigns to drive user engagement and retention.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Proficiency in email marketing platforms such as Iterable or similar tools. Experience with push notification platforms is a plus.
  • Knowledge of email deliverability best practices and CAN-SPAM compliance regulations.
  • Excellent communication and copywriting skills, with the ability to craft compelling and effective messaging that resonates with target audiences.
  • Experience with HTML and CSS for email template customization.
  • Self-motivated team player with a proactive mindset, capable of managing multiple projects simultaneously and meeting deadlines in a fast-paced environment.

Bonus Points...

  • Passion for pop culture, entertainment, and fandom communities is a plus.
  • Experience with programmatic advertising partners a plus

Benefits & Perks

  • Salary Range = ($78K-130K)
  • Vibrant team culture
  • Comprehensive Medical, Dental, Vision
  • Training (unlimited Udemy + more)
  • Flexible working hours and time off
  • Equity & Retirement Programs including 401K match
  • Paid Parental Leave
  • International work environment with start-up culture 


About Fandom

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit:


Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.



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