Digital Marketing Manager

Jan 28, 2023
Rugeley, United Kingdom
... Not specified
... Senior
Full time
... Office work

About this Role

Fandom is growing! Our Digital Marketing Manager opportunity is based in Rugeley, UK, and reports to our Head of Marketing. Fanatical is one of the leading global official retailers of PC games, software, eBooks, and other digital content, providing millions of gamers with digitally downloadable products from the best studios and publishers in the industry. Fanatical is part of the Fandom family.

You Will…

  • Develop the go-to-market strategy for all non-gaming products and manage the roll-out of marketing campaigns
  • Work with channel marketing managers and non-gaming business development managers to deliver campaigns for the categories.
  • Create relationships with media partners and content creators who specialise in the non-game categories, to support growth in market awareness and conversion.
  • Research and propose new customer acquisition opportunities for the products and deliver campaigns to test and learn how to activate these customers at scale.
  • Obtain insights into customers' usage of current products, to support future campaign opportunities, and obtain customer feedback on products, post-launch.
  • Analyse competitor and market trends for non-gaming-related digital products and propose new opportunities to grow the audience.
  • Report campaign performance to internal management teams, recommending improvements.

You Have...

  • A marketing degree or relevant qualification is preferable.
  • Achieved success in positioning and launching notable products that exceed our goals.
  • Experience working for a brand(s) in the e-book, e-learning, and software industries and landscape including copywriting.
  • Worked with teams including commercial, marketing, and product management.
  • Have delivered compelling marketing campaigns that are on a budget.
  • Experience representing brand values through communication and conduct.
  • Experience working within a team, and collaborating with other team functions.

Bonus if you have...

  • Experience with marketing multiple, diverse product ranges
  • Media agency experience
  • International marketing experience would be a desirable asset.

Benefits & Perks

  • Laptop and all the gear you need for work
  • Free access to many popular online courses and books sponsored by our company
  • Company stock options Company swag packages
  • Pick and mix kitchen and quarterly snack boxes
  • Free parking on site
  • Private Medical & Dental & Optical Health Insurance Pension and death in Service Insurance
  • Flexible work (Hybrid working pattern)
  • Employee Interest and Hobby Groups supported by our company
  • Open, and fan-focused, international work environment

About Fandom

Fandom is the world's largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 315 million unique visitors per month and hosting more than 250,000 wikis, is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favourite fandoms.

The Fanatical division is on a mission to help gamers from all over the world find amazing games at amazing prices. Fanatical guides gamers to quickly find what they want from a selection of over 10,000 officially licenced digital games from over 1200 publishers. Fanatical became part of the Fandom family in 2021, giving gamers a definitive one-stop all round entertainment experience.

Fandom is an Equal Opportunity Employer

Fandom is proud to be an equal opportunities employer. Employees and contractors, and prospective employees and contractors, will all be treated equally and fairly. Fandom is committed to ensuring no less favourable treatment is experienced by any current or prospective employee because of any of the protected characteristics under the UK Equality Act 2010 or equivalent local equality legislation. To review Fandom UKs privacy notice, click here.

Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.

#LI-DB1 #LI-Hybrid

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