Director of Emerging Franchises

Jan 29, 2023
Santa Monica, United States
... Not specified
... Senior
Full time
... Office work

Job Title:

Director of Emerging Franchises

Requisition ID:


Job Description:

Title: Director, Product Management, Emerging Franchises

Reporting To: Chief Operating Officer, Activision Publishing

Department: Activision Publishing – Emerging Franchises

Location: Santa Monica, CA

Your Mission

As the Director, Product Management, you will lead the Emerging Franchises team including Product and Marketing, and in partnership with development and production teams, to ensure product, brand and business objectives are met. You will also be the driving force behind brand strategy, product pipeline and roadmap, commercial and go-to-market planning, live operations strategy and marketing execution. You are an inclusive leader and strong communicator with the ability to think strategically and plan ahead while managing multiple titles in various stages of the product life cycle.

Responsibilities include, but not limited to:

Strategy & Planning

  • Develop the short-term plans and long-term strategy for the business of our games, communicate the vision, and give updates on progress to leadership

  • Establish goals and KPIs to measure player base health and business performance. Monitor and escalate potential issues and share performance data with development, publishing, and commercial leadership

  • Lead forecasting efforts, scenario planning and business reviews

  • Drive experimentation and A/B testing strategies

Leadership & Team-Building

  • Manage a world class Product Management Team including the capability to provide the right data, information, and insights to support short- and long-term decision making. Be a fierce advocate for the quantitative, data informed culture

  • Build a diverse and inclusive team environment that fosters collaboration, communication and shared outcomes

Player and Market Understanding

  • Identify discreet player segments and develop or propose initiatives to address them

  • Track player life cycle and acquisition funnel and execute initiatives to grow the player base

  • Be an expert resource on the genre and industry business practices: business models, live ops, content strategy, disruptive features, and launches

Live Operations

  • Partner with studio/development teams to ensure our game design including product features, content, core game loops, and systems align with our player needs and business goals

  • Define a Live Ops strategy that drives growth including defining the content and release cadence to meet performance goals and partner with the development team to manage the live service to drive acquisition, retention, and monetization while maintaining a healthy community; propose compelling features to improve engagement, retention, and monetization; and report out on performance

Commercial Execution

  • Partner with the publishing team to define, coordinate, and execute out of game activities and events (e.g., pricing and promotions)

  • Partner with publishing and development teams to develop SKU and content strategies (in and out of game)

Marketing Oversight

  • Provide oversight for product and brand marketing communications including paid media, consumer marketing, digital/social, influencer and PR

  • Drive marketing KPIs and best practice implementation; report results to executive and other stakeholders

Cross-Functional Collaboration

  • Drive transparency and collaboration with key internal teams

  • Increase the repeatability of our successes by sharing best practices and lessons learned with other game teams

  • Communicate and motivate cross-functional teams around a cohesive product and brand strategy

Player Profile

  • Experienced manager with a history of guiding high performers to do their best work

  • 7+ years of experience including product management, live ops performance, or monetization design; 4+ years of experience managing product management teams

  • Experience leading a PM function including hiring, training, and managing a team of PMs

  • Deep knowledge in the key performance metrics that drive game performance

  • Passionate about games and gaming communities. Understanding of the latest gaming systems and industry trends

  • Demonstrated ability to drive change and accountability through influence and collaboration

  • Ability to effectively balance the needs of technology, business, and user experience

  • Excellent interpersonal skills to manage complex projects with diverse stakeholders all over the world (disciplines, regions, etc)

  • Data-driven decision maker with intellectual humility and a passion for testing

  • Collaborative problem solver, structured and organized thinker, excellent written and verbal communications

Your Platform

Founded in 1979, Activision has continuously redefined the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™ and Call of Duty® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.

And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, hardworking and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people. We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Join us, make history! To learn more, check us out at, or @Activision on Instagram, Twitter, Facebook and LinkedIn.

Our World

Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®,

Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.


We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

  • Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
  • 401(k) with Company match, tuition reimbursement, charitable donation matching;
  • Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
  • Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
  • If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting

In the U.S., the standard base pay range for this role is $120,600.00 - $223,110.00 Annual. This base pay range is for the U.S. and is not applicable to locations outside of the U.S. Actual amounts will vary depending on experience, performance and location. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.
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