Director of Publishing Strategic Planning

Jul 14, 2023
Santa Monica, United States
... Not specified
... Senior
Full time
... Office work

Director of Publishing Strategic Planning - Krafton


We are seeking a Project Manager who will be full-time in our Santa Monica, California office (three days in-office, two remote). As the Director of Publishing Strategy Planning at Krafton, you will report to the Head of North Americas Strategy and Business Development and be responsible for developing strategic initiatives related to publishing and distribution of our business. you will work closely with cross-functional teams to ensure effective planning that drives structure, process, and reporting in order to optimize the outcomes of our strategic execution. This role requires a deep understanding of the gaming industry, market trends, and a strong business acumen; someone who has used data/performance to manage a 365-day business. This is a full-time position.

The below list is not exhaustive or exclusive, we don't expect every applicant to hit every item here. Above all we are looking for unique, creative voices from varied backgrounds to help our work truly stand out.

Key Responsibilities: 

  1. Strategic Planning: Develop and implement a comprehensive publishing strategy for the organization, aligning with the overall business goals. Identify market opportunities, target audiences, and competitive landscape to inform strategic decision-making.
  2. Product Portfolio Management: Manage the game portfolio, including new releases, updates, and expansions. Evaluate the potential of new game concepts and assess their viability for publishing. Collaborate with development teams to align on release schedules and ensure successful launches.
  3. Market Analysis: Conduct thorough market research to identify emerging trends, consumer preferences, and competitor strategies. Utilize data-driven insights to inform product positioning, pricing, and marketing strategies.
  4. Revenue Optimization: Collaborate with finance, sales, and Product teams to recommend pricing models, revenue forecasts, and sales strategies. Monitor key performance indicators (KPIs) and analyze financial data to drive revenue growth and optimize profitability.
  5. Team Leadership: Lead and mentor a team of publishing strategists, business development, market analysts, and project managers. Provide guidance, set performance objectives, and foster a collaborative and innovative work environment.
  6. Stakeholder Communication: Communicate publishing strategies, progress, and results to executive leadership and other stakeholders. Present data-driven insights and recommendations in a clear and concise manner.


  • Bachelor’s degree in business administration, marketing, or a related field. Master’s preferred.
  • Proven experience in publishing strategy, strategic planning, or a similar role within the tech industry.
  • Passion for video games and a deep knowledge of the gaming industry.
  • Strong understanding of the video gaming market, trends, and consumer behavior.
  • Excellent analytical and strategic thinking skills, with the ability to translate data into actionable insights.
  • Experience in product portfolio management and market analysis.
  • Proficiency in financial analysis, budgeting, and revenue forecasting.
  • Exceptional leadership and team management skills.
  • Excellent communication and presentation abilities.


  • Competitive compensation
  • 100% family coverage of medical, dental, vision insurance
  • Unlimited time off for all employees
  • 401K match, covered life insurance
  • Subsidized gym membership
  • Catered lunch in-office
  • Lots of PUBG Swag including Loot Box drops, free PUBG play on Steam & monthly PUBG company rumbles

Salary Range: 70,000-83,000


Reasonable Accommodation

PUBG Santa Monica is committed to the full inclusion of all qualified individuals. As part of this commitment, the Company will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to apply for an open position, perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the HR Talent team at PUBG Santa Monica, to begin the interactive process.

EEOC statement

PUBG Santa Monica provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.

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