Free-to-play Brand Manager (W/M/NB)

Jun 28, 2022
Paris, France
... Not specified
... Internship
Full time
... Office work

As the Global Brand manager of our free-to-play games, you will report directly to the Global marketing Director. You will drive strategy, develop the go to market and post launch live campaigns of our free-to-play games, and lead the cross-functional teams in the execution of those plans. You will be responsible for delivering against a range of KPIs to drive awareness, consideration, and purchase.

Your main missions will be the following:

  • Strategy Creation: Build the marketing strategy including consumer insights, situational analysis, and competitive insights.
  • Project Management: Lead the detailed planning and implementation process in order to meet defined goals. 
  • Collaboration: Work in conjunction with the Production and global teams to manage the global campaigns. 
  • Analytics: Analyze and report on campaign effectiveness leading to launch. Post launch, analyze in-game data and sales to further drive acquisition, retention, and monetization. 
  • Manage Creative Development: Brief and manage agencies to deliver best in class creative executions.
  • Strong consumer product marketing experience, you demonstrated marketing & strategic analysis skills with an ability to map an understanding of business drivers,
  • Drive for Results: Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done,
  • Leadership: Can establish a clear vision, then rally partners and cross functional teams to strive to achieve it.
  • Marketing Expertise: Has a good understanding of the full marketing mix. Demonstrates an ability to learn new markets quickly and can adjust to changes in market dynamics and competitive landscapes.
  • Innovation/Creativity: Not afraid to try new things. Can come up with creative ideas and/or elicit creative ideas from others.
  • Be Fun: Looking for collaborators that can make great things happen while adding to Ubisoft’s fun and vibrant culture. 
  • Gaming and free-to-play experience is not required, but a big plus.

This position is based in Saint-Mandé (Métro St Mandé - line 1 / RER Chateau De Vincennes - line A).

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our players’ community.

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