Head of Brand Licensing EMEA

May 01, 2024
London, United Kingdom
... Not specified
... Intermediate
Full time
... Office work


Position at SEGA European Head Office

Head of Brand Licensing EMEA
Based at Sega HQ, Brentford, West London.
Working Model: Hybrid
Why Us:
SEGA employees are passionate about entertaining the world with creative, innovative experiences while being part of a vibrant gaming community. We are a global company with the resources to match, coupled with a place where everyone knows each other on a first-name basis, working together to create innovative experiences, one community at a time.
As Head of Brand Licensing EMEA, you will oversee our highly talented EMEA Licensing team to develop and bring exciting consumer products programs to life for SEGA IP that deliver revenue, drive awareness and boost the engagement of fans throughout EMEA. In this role, you will work on some of the biggest brands in all of Gaming and Entertainment, including Sonic the Hedgehog and many more! With our EMEA consumer products business set for significant growth with the advent of multiple large global partnerships and a rapidly growing stable of new domestic and international licensees, you will play an integral role in our growth and the development of our high-performing EMEA team. 
We believe that delivering the best games relies on having the best people, so we are constantly investing in our people through our benefits package, flexible working, and our community-focused, people-centric culture. Our industry-leading compensation and benefits include competitive salary and bonus schemes, private medical insurance, private dental insurance, health screening, electric car scheme, home technology scheme, and much more!
Why You:
You are a seasoned licensing professional with significant experience in Entertainment and Gaming licensing, and you have an excellent understanding of character licensing and kids IP management. You have a proven track record of managing and developing high-performing consumer products licensing teams, utilising your experience, passion for quality and understanding of the Gaming and Entertainment industries to maximise success.
Responsibilities include:
  • Work closely with the Senior Director of Brand Licensing based in Los Angeles to develop a global consumer products strategy that provides reach and scalability in licensing revenue for SEGA IP.
  • Adapt the global licensing strategy for various SEGA IPs to become the EMEA licensing strategy, which includes goals and objectives that will deliver the annual targets.
  • Meet regularly with the Senior Director of Brand Licensing to update on the status of the business, report on the performance of the EMEA business, highlight the status of licensing deals and present targeted projections.
  • Manage the relationship and strategy with all agency partners, ensuring they are providing strategy and quarterly updates to SEGA.
  • Implement processes that will enable the team and business to operate at maximum efficiency.
  • Provide support and mentorship to the EMEA Licensing team by leading regular team meetings, conducting weekly 1:1 meetings with business leads, and by keeping the team informed about EMEA licensing-related updates, industry trends, and best practices.
  • Oversee the execution of all licensing documents and clearances (NDAs, deal memos, merchandise license agreements, amendments, etc.) and manage licensing contracts.
  • Meet with cross-functional teams on a monthly basis (accounting, legal, finance, etc).
  • Collaborate with vendors to negotiate favourable license agreements, including terms, conditions, and royalty structures that align with the organisation's needs and goals.
  • Maintain accurate and up-to-date records of all licenses and related agreements.
  • Act as a conduit between the US and EMEA Licensing teams, championing communication and collaboration between the teams to drive global business performance.
Knowledge, Skills & Experience:
  • Significant experience in outbound consumer products licensing and team management.
  • Considerable experience in entertainment or gaming licensing specifically.
  • Previous full P&L responsibility with forecast/reporting oversight.
  • Ability to mentor and guide manager/senior manager level employees to deliver yearly targets.
  • Strong proficiency in handling licensing contracts and fluency in negotiating key business terms.
  • Strong knowledge of the retail landscape and various channels from value to department.
  • Must possess strong presentation skills and be able to articulate clearly and convincingly to internal and external business partners.
  • Excellent contract management experience, using dependable solutions or an equivalent contract management system.
Our Commitment to Equity, Diversity, Inclusion & Belonging:
At SEGA, we celebrate diversity and believe in a diverse, inclusive, and equitable world in which everyone feels valued and respected regardless of what they look like or where they come from. Whether you’re a prospective employee or a full-time member of staff, we want you to feel involved and supported in all aspects of our work and to have amazing opportunities during your time with us regardless of your background.  We welcome people regardless of age, race, ethnicity, disability, gender identity and expression, sexual orientation, neurotype, socioeconomic background, and whether you’re pregnant or on family leave.
SEGA is a place where staff have a voice which is integral to our success as a business. Our inclusive, passionate people are empowered to educate, inform, and build awareness through our inclusion and well-being staff-led values groups which include DEN (Disability Employee Network), RISE ​(Reinforcing Inclusion through Solidarity and​ Equality), Women at SEGA, PRIDE, SEGA Minds (group supporting mental health), Momiji (group that celebrates our Japanese heritage, language, and culture) and VIBE (our social and engagement committee).
If you require any reasonable adjustments in order to apply or to participate in the recruitment process, please contact us at [email protected].
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