Head of Integrated Marketing

Sep 25, 2024
San Francisco, United States
... Not specified
... Intermediate
Full time
... Office work

Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.

This position is US based only. 

We are seeking our first Head of Integrated Marketing, a pivotal role responsible for deeply understanding our customers, crafting clear marketing strategies, and leading impactful campaigns and activations. You will identify key moments on our calendar and roadmap, seamlessly stitching together our efforts across audiences, business units, and teams.

As the Head of Integrated Marketing, you will start with the customer—understanding them inside and out—then leverage this insight to create and implement strategies that align with our business and brand needs. You’ll collaborate cross-functionally to bring these strategies to life, ensuring clarity, cohesiveness, and strong customer experiences.

You must be an exceptional communicator, collaborator, and leader. You’ll excel at recognizing and writing outstanding briefs, and know great work when you see it. You thrive at lifting others up around you and will be leading a small team of Integrated Marketers and Program Managers. You will report to the Vice President of Marketing.

What You'll Be Doing

  • Understanding our customers. Immerse yourself in our customers’ world. Understand their needs, barriers, and motivations by working closely with research, data science, and other teams.

  • Creating exceptional customer-first marketing strategies. Develop comprehensive, integrated strategies that drive growth, shift perceptions, and stitch our efforts together.

  • Partner closely with Creative & Brand Strategy to ensure we create magic & delight. Work closely with creative and production teams to write and elevate briefs, guide the process, and bring ideas to life.

  • Identify & Activate Key Moments. Collaborate with Comms, Creative, Brand, and Product Marketing teams to bring our work to life during key moments, ensuring alignment with business and customer needs.

  • Partner cross-functionally to represent our customers and our brand internally. Partner with Communications, Product Marketing, Partnerships, Creative, and Brand to represent the customer internally and ensure consistent brand messaging across all touchpoints.

  • Elevate our team, craft, and the organization. Lead a team of talented Integrated Marketers and Program managers to bring great work to life.

What you should have

  • Customer-Focused & Strategic. You have a deep customer focus, strong strategic acumen, and the ability to work across multiple teams and functions.

  • Industry Experience. 12+ years of marketing experience including 7+ years of integrated, brand, or campaign marketing experience.

  • Passion for Discord. A deep passion for Discord’s mission, our business, our products, what we’re building for our customers, and the gaming industry at large.

  • Storytelling & Communication. Customer-oriented, strategic, and creative, you excel at connecting dots, bringing people together, and telling cohesive customer stories. As an exceptional communicator and master storyteller, you can distill dynamic insights and complex information into concise, actionable recommendations.

  • Adaptability & Empathy. Demonstrated ability to operate with empathy, agility, and flexibility in a hybrid, collaborative and fast-paced environment with team members, colleagues, and cross-functional partners.

  • Industry Enthusiasm. A strong interest in gaming and the broader industry, sharing the passion of our customers and employees.

#LI-Remote

The US base salary range for this full-time position is $257,000 to $283,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.

Why Discord? 

Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!

Check out our inclusion, diversity and purpose efforts, company principles, or learn more about the Life @ Discord experience!

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