Head of Paid Media

May 02, 2024
Seattle, United States
... Not specified
... Intermediate
Full time
... Office work
- 2+ years of team management experience
- Experience using data, reporting, or tools to measure performance and make adjustments accordingly
- Experience communicating results to stakeholders
- 5+ years of professional experience in Paid Media & AdvertisingAt Amazon Games, we believe in a future where everyone is a gamer and everyone can create, compete, collaborate, and connect through games. Across all our teams and locations, we’re united by the drive to build that future together. It’s a big ambition, but we think we can do it—we’ve got the power of Twitch, AWS, the entire Amazon ecosystem, and most importantly, a diverse team of talented, creative people. We’re looking for the right folks to join us and help us create, publish, and support our ambitious games.

Amazon Games is seeking a talented Head of Paid Media to join our Marketing team. This role will lead a team of Paid Media Managers and work closely with Growth Managers to plan and execute full-funnel global campaigns.

The Paid Media team is responsible for driving awareness, delivering incremental players and re-engaging lapsed players through paid media.

The ideal candidate knows the advertising ecosystem deeply and understands how to find success across the full funnel. The candidate is a strategic thinker that drives innovation, is experienced in project management, establishing processes, and can create impactful presentations through storytelling.

Success in this role requires displaying strong leadership skills to set the strategy for the Paid Media team. You love data and are comfortable working with growth marketers, designers, product managers, and analysts to get things done.

In addition to releasing New World, an MMO set on a supernatural continent in the Age of Exploration, and publishing Lost Ark, from acclaimed studio Smilegate RPG, we are working on new IPs from our studios and teams in the US, Canada, and Europe, along with other projects in varying stages of development.

We believe in building teams and products that reflect and offer an inclusive environment for all our employees and players. We encourage our teams to push boundaries, challenge each other, and learn new ways to unlock their full potential. We are growing and creating as we go - we want you to join us on this journey!

Key job responsibilities
- Build, lead, and manage a team of high performing individuals
- Develop and execute strategies and playbooks to achieve our campaigns goals
- Develop processes, ways of working, work-back-schedules and all other critical steps in running a successful paid media team
- Responsible for media buying across all digital and social platforms
- Collaborate and build relationships with marketing and advertising teams across Amazon
- Report campaign performance to leadership and a broad set of stakeholders
- Leverage insights, learnings, and modeling to help determine the right channel mix and inform creative strategy
- Drive innovation in paid media, challenging the status quo and come up with ideas that breakthrough in the saturate advertising space

A day in the life
Amazon Games applies the principles of Amazonian culture to the world of game design. We have a diverse team of talented, creative people pairing their love of making games with the unique strengths that come with being part of Amazon. We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games, and we are looking for the right people to help us build that future. You will have the chance to explore, innovate and enable Amazon Games to deliver great gaming experience for customers around the world.

About the team
We embrace our differences and are committed to furthering our culture of inclusion. We offer ten employee-led affinity groups with 190 global chapters, innovative benefits, and annual and ongoing learning experiences (including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences). Our team also puts a high value on work-life balance and offers flexible working hours. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. Additionally, our team is dedicated to supporting you with mentorship and pathways for ongoing development. We have a broad mix of experience levels and tenures, and are building an environment that celebrates knowledge sharing and promotes career choice.

We are open to hiring candidates to work out of one of the following locations:

Irvine, CA, USA | Seattle, WA, USA- Experience in Games Industry (supporting title Development, Release, or Live Ops)

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $113,600/year in our lowest geographic market up to $211,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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