Contract: Permanent

Location: UK

Work Model: hybrid or remote

The International Integrated Communications team, which sits within the integrated marketing department, is a visible and crucial communications role. We're looking for our new Lead for Creator, Community Engagement and Social Media Management for the Sims and Skate franchise.

Reporting to the Senior Manager, International Integrated Communications,  you  will collaborate with teams around the business. You will ensure that our communication strategies are working with Content Creators and on different social media channels. You will also be an important partner of the Brand Marketing Regional Leads and contributor to the UK, EU and LATAM integrated go-to-market plans.

A list of specific responsibilities and qualifications for this role can be found below. 

• Lead and implement the Integrated Comms strategy and develop best practices across multiple platformsfor The Sims and Skate franchises in the UK, EU and LATAM markets. Make sure the international strategy reflects and complement the Global strategy. 

• Provide support for personal development of your direct reports based across Europe. 

• Guide Local teams to deliver the in-country Creator & Social contribution to the in-country Go-to-market Plan aligned with Brand Strategy. 

• Identify Community insight (or gaps) to contribute to the audience lens and share local feedback of our in-country audience(s). 

• Help with communications around game and live service issues: Gameplay  Challenges, Outages, Support Issues. Provide insight into hot topics within the community and press to help develop messaging. 

• Establish professional working relationships with creators in person, online, and through owned social and community platforms and ensuring work follows company and federal guidelines.

• Organise and oversee activations building content briefs and managing creator invites, contract requests and payments.

• Manage and plan the Creator budget in partnership with Brand Marketing Regional Leads & International Comms Leads.

Qualifications 

• Technical skills 

  • Advanced experience in Creator and Community Management in the UK and EU with existing local creator relationships 

  • Experience with digital and creator marketing and appropriate metrics of success

  • Measure Creator efforts with social listening/analytic tools to provide data-informed actions. 

  • Experience with and scope of knowledge of video and livestream platforms such as Instagram, Snap, TikTok, X, Twitch, YouTube and other new social platforms. 

  • Experience with interpret customer/community feedback to make relevant recommendations.

  • Experience managing difficult interactions

• Soft skills 

  • Advanced experience in team management.

  • Strong planning, organisational, and task/project management abilities.

  • Strong written and verbal communication skills in English, able to present plans and concepts in English.

  • Familiar with collaborating in a global environment.

• Other qualifications 

  • Bachelor’s degree (or similar) in Communications or Marketing, but not essential.

  • Passion for gaming and an understanding of player motivations and needs