About this Role
This role is responsible for managing a team of Ad Operations specialists who implement, maintain, and enhance online advertising campaigns. This position involves supporting the team with managing Sales and client expectations, creating successful workflows and processes, identifying automation opportunities, ensuring efficient workload distribution as well as motivating, educating, training and mentoring the team. The Manager of Ad Operations is responsible for their team’s career growth by creating career pathing, identifying growth areas and opportunities, and supporting their team members in participation in skill-developing projects. They will also ensure their team’s performance and compliance with processes.
This is a client facing role, requiring communication with both internal (Sales team) and external clients (agencies).
You Will…
Team Management:
- Providing feedback
- Motivating
- Representing the team
- Looking for efficiencies & improvements in task management
- Optimizing processes
- Identifying automation opportunities
- Prioritising projects and tasks, as well as supporting the team with specifying project scopes and next steps
- Creating career paths and levelling of roles on the team
- Outlining processes related to SLAs, overtime, on-call coverage and helping the team with managing clients and Sales’s expectations
- Liaising with the Sales Directors to provide feedback on deal flow
- Facilitating communication between the ad operation team members and ad engineering, sales, client services, account management and QA
- Identifying growth and learning opportunities for team members
- Tracking deal flow as well as team bandwidth
- Effectively distributing workload
- Mentoring, educating and training team members
- Maintaining a knowledge base of the team
- Ensuring delivery of tasks & compliance with processes from team members, holding them accountable
Campaign Management / Support (when necessary - we provide training on tools and methodologies):
- Set-up and manage direct IO & programmatic campaigns
- Work with our Sales Team to optimize existing campaigns
- Provide campaign reports for programmatic deals and make recommendations on growth areas
- Support teams with resolving technical issues around campaigns and troubleshoot delivery issues with Publisher Support team, as well as with clients
- Help the team analyze and solve technical issues that arise in ad delivery, targeting and/or performance
- Support the team in partnership/vendor communications, analyzing data and deal setup
- Solve ad quality issues related to existing partners/vendors
Revenue Tracking & Analysis:
- When necessary, aid the Finance team in revenue and invoice reconciliation for direct IO campaigns
- Help the team identify revenue risk around underdelivering campaigns and provide insights around minimizing that risk
- Help the team provide budget reallocation suggestions
- Provide competitive customer and market insights
- Work with leadership to determine appropriate measures of success for partners
- Implement regular reviews of partners to ensure all partnerships are optimized and providing value
- Proactively create strategic recommendations to modify, replace or remove partners
Cooperating with the QA Team:
- Liaise with the QA team in escalating technical issues to Ad Engineering team and implementing new ad technology vendors where necessary
- File new product or feature requests
- Ensure that site-wide changes that impact direct IO that have been communicated by the QA team and/or Ad Engineering are understood by the team and implemented
- Help teams solve ad quality issues related to existing partners
- Review new products requested by client and provide feedback about their viability and alignment with company strategy
You Have…
- 4+ years of industry experience in a digital or performance marketing role (ideally ad operations)
- 2+ years of management experience
- Confidence in supporting team members in their areas of expertise
- Proactiveness in identifying knowledge gaps in the team and looking for solutions
- Drive to motivate and mentor the team, as well as help your direct reports grow their career
- Track record of identifying optimization opportunities in processes
- Expert understanding of campaign KPIs and how to report on and optimize them
- Proactiveness in identifying under-delivery risk, reasons for it and providing suggestions for resolving the issue
- Great client service - both internal and external
- Ability to prioritize and delegate tasks, enforcing timeliness of task delivery, as well as fair workload
- Proficient knowledge of English
- High attention to detail
- Strong communication skills - ability to convey messages in a concise and efficient manner
Bonus Points...
- Track record of mentoring new team members
- Historical involvement in cross-functional projects
- Understanding of all deal types (direct IO, PG and PMPs)
Benefits & Perks
- MacBook Pro and all the gear you need for work
- Free access to a multitude of popular online courses and books sponsored by the company
- Stock options
- Cafeteria Benefit Program (including private medical care, gym membership, shopping/wellness bonus, etc.)
- Company swag packages
- VTO (Voluntary Time Off) - a day off every quarter for volunteering non-profit
- Team lunches and events
- Full pantry complete with coffee, a variety of drinks, cookies and healthy food options
- Open, energetic and fan-focused, international work environment
About Fandom
Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 315 million unique visitors per month and hosting more than 250,000 wikis, Fandom.com is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms.
Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.
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