Manager Affiliate Marketing

Jun 11, 2024
Rugeley, United Kingdom
... Not specified
... Senior
Full time
... Office work

About this Role

This is an exciting opportunity to work for Fanatical (part of Fandom)  in the fast-paced Marketing Department. Fanatical is one of the world’s leading e-commerce and technology platforms. We deliver an extensive catalog of PC games and digital entertainment products to customers in more than 200 territories worldwide, with sales in excess of 100 million products to date.

We are seeking a dynamic and experienced Affiliate Marketing Manager to join our marketing team and drive accelerated growth for our e-commerce business in the gaming industry. This role is instrumental in expanding our affiliate marketing program, fostering strategic partnerships, maximizing revenue, leveraging influencers in our affiliate network, and leading a high-performing team. The ideal candidate will have a strong background in affiliate marketing, influencer collaboration, team management, and a track record of managing successful affiliate campaigns.

You Will...

  1. Affiliate Program Management:
    • Develop and execute the overall affiliate marketing strategy to drive sales and revenue growth.
    • Recruit, onboard, and manage a network of high-quality affiliate partners.
    • Create and manage affiliate marketing campaigns, ensuring they are on-brand, timely, and within budget.
    • Monitor performance metrics, analyze data, and adjust strategies to optimize results.
  2. Strategic Partnerships and Influencer Collaboration:
    • Identify and cultivate strategic partnerships within the gaming industry and related niches.
    • Proactively leverage influencers to promote our affiliate network and products.
    • Negotiate and establish affiliate agreements that benefit all parties involved.
    • Maintain relationships with existing partners and constantly seek new opportunities for collaboration.
  3. Team Leadership:
    • Lead and develop a high-performing affiliate marketing team, setting clear goals and expectations.
    • Provide coaching and guidance to team members, fostering their professional growth and development.
    • Set clear performance goals and conduct regular performance evaluations.
  4. Data Analysis and Reporting:
    • Track and report on key performance metrics related to the affiliate marketing program and influencer collaboration.
    • Utilize data-driven insights to make informed decisions and improvements to the program. Ability to forecast impact based on leveraged tactics.
    • Create regular reports for senior management and other stakeholders.
  5. Compliance and Ethical Practices:
    • Ensure that all affiliate marketing activities, including influencer collaborations, comply with industry regulations and ethical standards.
    • Implement fraud detection and prevention measures.

You Have...

  • 5+ years experience in the affiliate landscape, partnership types including promotional methods that create new customer acquisitions.
  • 2+ years experience managing a team
  • Numerate and detail oriented experience with good commercial understanding.
  • Business development, sales or lead generation experience using a CRM.
  • An active interest in video games or other digital content experience is important
  • Marketing Degree or relevant qualification

Bonus Points...

  • Additional qualifications in business studies
  • Speaker of both English and any other language/s

Benefits & Perks

  • Laptop and all the gear you need for work
  • Free access to a multitude of popular online courses and books sponsored by our company
  • Training (unlimited Udemy + more)
  • Company stock options
  • Company swag packages
  • Private Medical and Dental Insurance
  • Life insurance, critical illness insurance and income protection insurance
  • Company pension 5% ER, 5% EE
  • VTO (Voluntary Time Off) - a day off every quarter for volunteering non-profit
  • Frequent team bonding events
  • Employee Interest and Hobby Groups supported by our company
  • Open, energetic and fan-focused, international work environment

About Fandom

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 315 million unique visitors per month and hosting more than 250,000 wikis, is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms.

The Fanatical division is on a mission to help gamers from all over the world find amazing games at amazing prices.  Fanatical guides gamers to quickly find what they want from a selection of over 10,000 officially licensed digital games from over 1200+ publishers.  Fanatical became part of the Fandom family in 2021, giving gamers a definitive one-stop all round entertainment experience.

Fandom is proud to be an equal opportunities employer. Employees and contractors, as well as prospective employees and contractors, will all be treated equally and fairly. Fandom is committed to ensuring no less favourable treatment is experienced by any current or prospective employee because of any of the protected characteristics under the UK Equality Act 2010 or equivalent local equality legislation.  To review Fandom UKs privacy notice, click here.


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