Manager, Influencer Marketing-Mobile

Jul 28, 2022
Santa Monica, United States
... Not specified
... Intermediate
Full time
... Office work

Job Title:

Manager, Influencer Marketing-Mobile

Requisition ID:

R016484

Job Description:

Job Title:

Manager, Influencer Marketing - Mobile

Requisition ID:

R012816

Job Description:

Reporting To: Sr Manager, Influencer Marketing - Mobile

Department: Growth/Marketing, Mobile

Location: Santa Monica, CA

Your Mission

We are seeking a Manager, Influencer Marketing to manage and be a part of Call of Duty Mobile and the newly announced Mobile title’s content creator strategy. You work in the intersection of content and product and are ready to make it come to life. You are a marketing superstar, stellar communicator, and an analytical problem-solver. You are a standout colleague who can easily balance structure with dynamic environments. You will have a pulse on the competitor landscape and the trends of content creators as well as community growth. You are also responsible for amplifying the go to market for Call of Duty’s mobile titles.

Key Responsibilities:

  • Develop and implement global go-to-market strategy for influencer and content creators

  • Develop content for CODmobile owned social channels in partnership with streamers and influencers

  • Work collaboratively with cross-functional teams to identify marketing messaging

  • Work with influencer community to creative innovative campaigns across gamer driven social channels Identify and evaluate new content opportunities with key influencer partners

  • Manage existing and identify/develop new relationships with the influencer community

  • Manage and track incentive/gifting program

  • Analyze and report program performance via post-mortem decks

  • Monitor content to ensure on brand messaging

  • Develop a detailed understanding of player community and CODmobile gaming experience

Player Profile

  • 5-7+ years experience in influencer marketing, Bachelor’s Degree

  • Experience in brand marketing highly preferred

  • Experience working directly with influencers and streamers

  • Direct experience in gaming or very thorough knowledge and passion for gaming, gaming social communities, and trends

  • Manage strategy, clear goals, and evaluate critical metrics

  • Excellent organization and communication skills

  • Cross functional teammate and leader

  • Ability to manage multiple projects simultaneously and prioritize demands

  • Data driven

  • Knowledge of digital analytics platforms including Tubular Labs preferred

  • Excellent communication, presentation, organizational and writing skills

  • Expert level project management skills

Your Platform

Welcome to Activision Mobile. We’re a new in-house studio, dedicated to developing the best AAA mobile games in the world. Our first project is the AAA mobile hit Call of Duty: Mobile, which is on track to generate over $1 billion in consumer spending in 2021. The ideal talent will come from mobile, console and PC backgrounds who are passionate about their work and share our belief in what AAA experiences on mobile can and should outstandingly ordinarily excited to build out our teams and get to work, and invite you to join us in making something special.

Our World

Great Games Start with Great People. This is an exciting time!

Ask anyone who works at Activision, or with Activision, their favorite thing about it, and they’ll say, it’s the people. We have extraordinary brands, infrastructure and resources, but our success doesn’t come from assembly lines producing widgets. Our success comes from people producing greatness together. We are nothing without our employee’s brilliance.

Activision is more than just the leading developer and publisher of video games; we are the creators of some of the biggest, most ground-breaking titles in the industry. Our portfolio includes Call of Duty® and Crash Bandicoot™.

Activision is a division of Activision Blizzard (NASDAQ: ATVI), headquartered in Santa Monica, California with locations across the globe. Activision Blizzard is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology, and entertainment. A member of the S&P 500 and recognized on the 2018 FORTUNE 100 Best Companies to Work For® list, Activision Blizzard has operations throughout the world with approximately 10,000 employees and players in 196 countries.

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

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5000 + employees
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