Marketing Associate, Strategic Growth Brand

Jun 16, 2024
Seattle, United States
... Not specified
... Intermediate
Full time
... Office work

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

The Strategic Growth Brand team sits at the corner of disruption and innovation, helping fuel Electronic Arts’ long term strategic bets and growth.  We set the course for EA’s investment in gaming subscriptions, our PC storefront and platform, competitive gaming (including FIFA, Apex Legends, and Madden NFL), as well as new business opportunities including fantasy sports, blockchain and NFTs, and more.

As a Brand Marketing Associate, you will work closely with the Sr. Marketing Manager on all marketing activations and partner with individual franchise and channel teams to integrate relevant beats into their franchise campaigns and marketing. You will report to Sr Marketing Manager, Strategic Brand Growth. 

Responsibilities:

  • Participate in holistic planning, coordination and project management of marketing activations for our subscriptions, PC products and services.
  • Support commercial and studio teams with subscriber benefits activations.
  • Partner with internal and external stakeholders to run channel marketing campaigns.
  • Act as POC for EA Play Social channels across all EA Play and franchise beats including maintaining a social calendar, writing social media copy, posting across channels and coordinating with franchise social teams
  • Help strategize service-level beats and partner with franchise marketing to support execution of franchise-specific beats.
  • Participate in weekly meetings and follow-up to track beat readiness, evaluating risk and opportunity.
  • Track progress on channel activations, creative ideation, and content plans to ensure projects stay on point, have proper approvals and execute on time.
  • Provide campaign tracking and performance data.

Qualifications:

  • 3+ years of brand marketing, activation, and campaign execution experience.
  • You have experience with subscriptions services and/or member retention programs.
  • You love to manage projects, take direction well and offer solutions.
  • You have a solid understanding of integrated omni-channel consumer facing campaigns.

 



US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.


BASE SALARY RANGES

• Washington (depending on location e.g. Seattle vs. Spokane):
º $62,800 - $94,600 USD Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

 

 
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