Marketing Manager, Game Growth Advertising
Feb 02, 2023
East New York, United States
- 8+ years of digital marketing experience
- 5+ years of hands-on experience in media buying / user acquisition / performance marketing, at scale
- 3+ years of experience working in a metric-driven role focused on Return on Ad Spend
- BA/BS Degree in marketing/finance or equivalent
The rapidly changing games industry has influenced the latest digital marketing trends and is one of the few industries with the potential to reach 2 billion worldwide. Evolve your skills driving awareness, maximizing return on ad spend, and optimizing for conversion, by joining a data-driven team obsessed with becoming the most customer centric video game publisher.
Success in this role requires displaying a relentless hands on approach to managing high volume campaigns to meet or exceed goals. You bring a balanced quantitative and qualitative approach to deliver results. You love data and are comfortable working with growth marketers, designers, product managers, and analysts to get things done.
Key job responsibilities
Drive and optimize global marketing campaigns, based on Return on Ad Spend and Lifetime Value, through programmatic ad channels
Analyze details of marketing channel efficiency: cost, performance, and new opportunities
Own campaigns from end-to-end – manage targeting and segmentation, messaging, creative, measurement, and reporting
Able to effectively communicate with advertising partners to efficiently drive campaign performance
Implement and monitor A/B and multivariate tests to optimize for conversion and other performance marketing metrics
Contribute to the ad creative process & drive creative performance learnings
Troubleshoot campaign and creative issues using debugging tools and working with 3rd party vendors
Collaborate and build relationships with marketing and advertising teams across Amazon
Maintain a thorough understanding of the global games market, player acquisition trends, and competitive landscape
Monitoring the effectiveness of campaigns and implement ongoing improvements to drive business impact
Reporting on progress against goals and relevant paid media marketing metrics for in-depth business reviews and reports for senior leadership
Collaborate with internal stakeholders and manage external agency resources
About the team
Amazon Games applies the principles of Amazonian culture to the world of game design. We have a diverse team of talented, creative people pairing their love of making games with the unique strengths that come with being part of Amazon. Across all of our teams and locations, we are united by a common purpose: to share great gaming experiences with customers around the world. We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games, and we are looking for the right people to help us build that future.
- Experience working in the game or entertainment industry
- Experience with conversion optimization strategies
- Built and managed relationships with external media partners
- Excellent negotiation skills
- Proven data analysis and Excel experience
- Working knowledge of SQL is a plus
- Ability to work in a fast paced, always changing environment
- Hands on with Amazon Advertising systems
- Excellent written and verbal communication skills
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Workers in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Applicants should apply via our internal or external career site.