Marketing Product Manager

Apr 02, 2022
Da Nang, Vietnam
... Not specified
... Intermediate
Full time
... Office work

Ubisoft Da Nang is looking for a Marketing Product Manager to maximize the marketability of an upcoming blockchain game. You will be the market expert managing a Business Operations team working alongside Production to align the expectations of the community with the growth and profitability of the product.

Main responsibilities:

Defining and building marketing initiatives:

  • Develop go-to-market plans including market and competitive analysis, client case studies, market research, product positioning, key benefits, and messaging
  • Elaborate on the communication strategy, press & influencers plans
  • Follow up the realization of diverse creative assets like key arts, communication tools, videos, and trailers
  • Follow up on the budgets and production schedules in collaboration with internal teams and external agencies

Analyze market and player interactions through complete data analysis:

  • Monitor engagement and daily game activity to evaluate the impact of new content and marketing actions
  • Build data-driven cases to lead decisions and strategies at global and local levels. Coordinate various teams and contacts – both internal and external – and be a facilitator in the game business operations.

Collaborate with Production to align production efforts with profitability:

  • Act as the eyes and ears of the product team by understanding client needs across many industries and be able to translate that back into thoughtful content, guidance to the product team
  • Follow-up the design and implementation of live-ops features. Provide data-based market insights to strengthen the impact and influence of new features on main KPIs.

Follow the implementation of defined marketing and publishing strategy:

  • Follow-up on the creation and maintenance of the product landing page
  • Pursue new venues to maximize product exposure, introducing and selling the product to new player groups and potential business partners
  • Drive the user acquisition funnel

Required experience

  • Bachelor’s degree in Marketing or equivalent
  • Marketing experience within mobile gaming or other relevant media industry
  • Fluent in English; good academic writing and business speaking language
  • Strong communication skills; ability to influence, convice and be assertive
  • Ability to understand and translate a creative vision into marketing pillars
  • Ability to run effective marketing campaigns
  • Knowledge of user acquisition in the mobile segment
  • Good multi-tasking skills, handling operations and manage a cross-function team
  • Excellent with Microsoft Office.

Preferred additional experience

  • Ideally, having shipped one game successfully on the appstores
  • At least one experience in blockchain marketing is a plus
  • Passionate about online gaming
  • Additional languages; preferably French and/or Vietnamese
  • Experience working with online communities;
  • Up-to-date on online and offline trends;
  • Familiar with Rules of Conduct, infractions and moderation;
  • Familiar with CMS and Forum Software.

Ubisoft’s 20,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting-edge technologies, and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

Located in Da Nang, Vietnam, a hotbed for tech and culture also known as one of the best cities to live in Asia, the newest studio focuses on developing a diverse catalog of the fun-packed casual genres from instant games to HD PC & next Gen Console games - first to be built and shipped from Ubisoft Vietnam.

By bringing the best creative and engineering talents from Vietnam, SEA, and the World together, and allowing them to thrive in a dynamic and modern international work and living environment, Ubisoft Da Nang is the place to be to begin your journey in game development or take the big next step in your career.

Why is it great to work at Ubisoft?

  • An international, professional, collaborative, modern, and creative environment
  • Attractive remuneration package
  • Performance rewards
  • Creative & endless fun projects
  • Flexible working time
  • Premium healthcare insurance for you and your family
  • Team building, Lunar New year Celebration, Projects celebration
  • Beers and treats every Friday  (yay!)
  • Staff clubs
  • Free in-house entertainment facilities (PS5, Switch, Arcade Machine…), coffee, tea  and fresh fruits 
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