Redwood City, United States
Not specified
Intermediate
Office work
This is a temporary full-time position for a 6-month duration.
Reporting into the Growth Marketing Organization within EA Mobile, the Lifecycle Marketing Manager will be responsible for strategizing and executing campaigns across the Lifecycle function at EA. This role spans the EA mobile portfolio, including Golf Clash, Design Home, Star Wars Galaxy of Heroes and more. The Lifecycle Marketing Manager is accountable for developing campaign strategies, clearly articulating how these campaigns will achieve set business objectives, and translating these strategies into focused plans to coordinate across Studio partners and Product Marketing Managers. From there, this person will be responsible for designing and executing personalized marketing campaigns for different customer segments across gaming studios.
Team/Role: The Mobile Growth Marketing team at EA is responsible for driving acquisition, engagement, monetization, and loyalty of the player base through targeted and tailored marketing programs. The Lifecycle Marketing manager strives to connect with our customers through targeted, timely, and relevant messaging to build an optimized gaming experience for players. We are looking for an innovative self-starter who can help drive strategy and execution for our lifecycle marketing program.
Job Description:
- Maintain the email and push notification marketing calendars outlining campaigns across audience segments for game studios.
- Manage the planning, development and execution of email and push notification marketing programs, including broadly circulated brand messages, targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior while setting measurable campaign goals
- Manage the creative process for all email direct marketing campaigns to deliver content that is on-brand, seasonally relevant, and compelling
- Manage email and push communication of various brand initiatives -- Product launches, collaborations, series promotions, events, and webstore programs
- Drive strategic planning of re-engagement messaging
- Design and execute thoughtful A/B testing strategy, proactively turning data into actionable insights that impact ROI
- Partner with Mobile Technology & Analytics, Mobile Product Managers, and EA Digital Platform teams to project manage lifecycle marketing initiatives
- Ensure all communications meet stringent quality, branding, voice, and content guidelines.
- Partner with internal (Content, Marketing, PM, Dev, Brands and Mobile Technology & Analytics) and external (email vendor, brand partners) groups to ensure emails are executed flawlessly and measured accurately
- Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Summarize learnings and offer recommendations
Qualifications:
- 2-5+ years of experience in Lifecycle, either in strategy or cross-channel planning roles at a mobile gaming or mobile company
- Ability to support cross-functional marketing plans
- Ability to thrive in a fast-paced environment with shifting priorities
- Ability to work with studios in different time zones (west coast, east coast, UK)
- Excellent analytical and reporting skills
- Ability to work at both a strategic and tactical level with deep experience in the customer lifecycle
- Experience with 3rd party Push & ESP platforms
- Strategic thinker, with the ability to clearly articulate and implement plans with oral and written communication skills
| Ceci ne s’applique pas au Québec. COMPENSATION AND BENEFITS The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Pay offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs. BASE SALARY RANGES • California (depending on location e.g. Los Angeles vs. Sacramento): º $82,500 - $122,900 USD Annually • New York (depending on location e.g. Manhattan vs. Buffalo): º $76,000 - $122,900 USD Annually • Jersey City, NJ : º $99,000 - $122,900 USD Annually • Colorado (depending on location e.g. Denver vs. Colorado Springs): º $91,600 - $122,200 USD Annually • Washington (depending on location e.g. Seattle vs. Spokane): º $76,000 - $109,200 USD Annually • British Columbia (depending on location e.g. Vancouver vs. Victoria): º $73,200 - $101,700 CAN Annually Base salary is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time. In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, and extended health/dental/vision coverage and basic life insurance. |
