Product Director - Marketing

Feb 25, 2024
Montréal, Canada
... Not specified
... Senior
Full time
... Office work

As a Product Director (Marketing) at Ubi MTL, you will define the game’s positioning and articulate it for the communications & marketing plan and communication strategy.

What you'll do

Carry out strategic analyses and influence game content

  • Determine benchmarks, key success factors and market threats;
  • Define, qualify and quantify the project’s target audience;
  • Ensure that the game content and overall brand vision are coherent;
  • Determine strong trends in the entertainment industry;
  • Provide ideas and consumer feedback on the game’s themes, universe, characters, artistic direction, etc.;
  • Provide direction on the legal aspects, product placement, added production values (voice, music, etc.) and age-rating criteria;

Define the marketing position and artistic direction

  • Draft the positioning based on strategic analyses and the creative vision set out for the game;
  • Organize marketing research efforts to confirm or adapt the positioning;
  • Involve US and EMEA marketing teams whenever required;
  • In collaboration with marketing artists, create the artistic direction for marketing;

Define the communication strategy

  • Ensure that the positioning is accurately articulated in the marketing assets;
  • With the support of the Product Manager, oversee the development of certain key marketing deliverables;
  • Recommend a presence that is adapted to international events;
  • Work in collaboration with operational marketing to ensure that the group’s work is in line with the strategy that was set out;

Oversee the internal and external presentations for the game

  • Ensure the quality of internal presentations (framework, first prez to biz);
  • Identify and coach the best spokespeople for presentations;

Actively support the brand director

  • Contribute to the development of the brand’s DNA and blueprint by taking part in activities including:
    • Market analyses;
    • Competition monitoring (determine and assess differences);
    • Competition and game forum monitoring;
    • Strategic monitoring of the entertainment industry;
  • Articulate the positioning into a communication strategy, communication themes, artistic direction for marketing, deliverables plans and initial deliverables production;

Manage the team

  • Oversee the marketing budget for the project;
  • Supervise and coach product managers:
    • Briefs and assets creation;
    • Events organization;
    • Relationships with operational marketing and PR teams;
    • Communication of benchmarks and best practices;
    • Involvement in the development of communication and positioning tactics;
  • Approve communication themes, the deliverables plan, deliverables and expenses;
  • Suggest adapted development plans for team members.

What you bring to the team

  • 7-10 years of experience in marketing and game production in the industry or any other experience deemed relevant
  • Leadership and people management skills
  • Results-oriented and customer-focused
  • In-depth knowledge of the market and the video game industry
  • Good collaboration skills + excellent communication, presentation and interpersonal skills
  • Flexibility to adapt to whatever the production brings: you can change any part of your plans according to the situation

What to send us

  • Your CV highlighting your background and skills

A real live person will review your application. In this case, it’s our talent acquisition specialist Yael.

About us

Ubisoft’s 20,000 team members, working across more than 30 countries around the world, are bound by a common mission: enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come.  

Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.  

When you join Ubi MTL, you discover a workplace that sparks inspiration and connection. We offer a collaborative space that provides career advancement, a host of learning opportunities, and meaningful benefits centred on well-being. 

If you are excited about solving game-changing challenges, harnessing cutting-edge technologies, and pushing the boundaries of entertainment, we invite you to join us on our journey and help us create the unknown. 

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.