Product Manager, Community Platforms & Channels

Jun 13, 2024
Austin, United States
... Not specified
... Intermediate
Full time
... Office work

Product Manager - Community Platforms & Channels


You’re the Product Manager - Community Platforms & Channels


You are part of EA’s Fan Care organization that strives to make EA known for taking care of fans. You are responsible for leading a product portfolio to both improve existing and develop new Community fan experiences. You lead product planning and execution throughout the product lifecycle to ensure our Community Platforms & Channel strategy support the overall strategy and goals of EA. You’ll collaborate with a variety of stakeholders to design and create the products in your portfolio.  You will gain insights from studios and other organizations that influence your product roadmap. 

You’re here to transform the Community Moderation & Care experience for EA. You will research and understand gaming industry community trends and understand community channel effectiveness in delivering business outcomes. You will develop a product strategy to deliver the community vision using experience design to define the vision, strategy, and multiyear roadmap. You will oversee the strategy and product implementation with cross-functional teams including studio, player safety, and operational execution teams. You will perform product management activities, including budget management, KPI performance tracking, and fiscal year planning. You will gather insights and analyze information from within EA and its partner studios to measure product success and mitigate issues or risks. You’ll continue to manage and update your product portfolio roadmap for improvements and future releases 

You’ll work with internal stakeholders to understand how to improve or enhance fan community experiences, wherever are fans are while delivering value to EA. You’ll get insight from external stakeholders to understand how to help EA achieve our goals and exceed fan expectations. You will prioritize features or releases to ensure we meet our short-term objectives while moving towards the long-term product vision. You are the go-to person for any issues or escalation within your product portfolio. 

You are an expert product manager and great at business analysis, problem solving, and effective communication. You are constantly assessing the current and future trends of fan communities  and the gaming and interactive entertainment industries. You balance long-term strategy work with day-to-day tasks. You are successful at leading complex cross-functional teams and might have experience with people management. You report to the Director of Product Management - Community Moderation & Care. 


A typical day in the life of the Principal Product Manager:

  • Product management
    • Research and share fan community and gaming trends
    • Contribute new and creative ideas accounting for trends in the gaming space
    • Create and articulate product portfolio vision, roadmaps, features, user stories, and acceptance criteria for a suite of products
    • Work with Director of Product Management to align on product strategy, budget and desired outcomes
    • Prepare product marketing collateral to share with internal and external stakeholders
    • Define and track measurable success criteria and metrics, including business KPIs
    • Oversee product development by leading cross-functional teams of architects and developers
    •  Answer/clarify questions from stakeholders
    • Understand the use cases of the product line and how changes impacts the fan, the Fan Care organization, Studios, or EA
    • Continually improve processes, documentation, and communications
  • Stakeholder management and communication
    • Communicate product line strategy to senior leadership to ensure the roadmap is aligned to the long term vision and coordinate proper resourcing and funding 
    • Lead relationships with vendors, internal partners, and stakeholders, ensuring needs and concerns are considered and addressed in a timely and informed manner
    • Evangelize product benefits to all internal and external stakeholders
    • Gather player and internal feedback to drive improvements and inform product roadmap prioritization
    • Complete planned initiatives in a complex business environment with shifting stakeholder needs and timelines

You need to be known for:

  • Being a great problem solver -  You are proactive, analytical, have an attention to detail, a critical thinker and use a logical approach to solving problems. 
  • Excellent communication - You prioritize communication and work hard to ensure people know what’s going on, what’s changing, and what the future holds. You are great at written and verbal communication and can articulate complex issues. You have good executive presence and are able to facilitate meetings with your team and other stakeholders. You are able to communicate to influence others and motivate action.
  • Successfully managing a complete product lifecycle (ideation, roadmaps, overseeing development, future releases, deprecation, etc.)
  • Strong project management skills - you understand many approaches and lead project managers to support your teams effectively 
  • Strong business analysis skills - You are great at gathering, documenting, analyzing, defining and managing business requirements. You can articulate current state vs. future state and the gaps between the two. You can identify the root cause of issues and identify impacts of changes.
  • Your leadership - You are good at leading and taking ownership of complex cross-functional teams and work. You are strong in change management and influencing others. 

You’ll love your job THE MOST if you:

  • Have 3-6 years of relevant experience in a Product Management role
  • Like working, and winning, with a broad team 
  • Enjoy creating and testing innovative products to foster new and better experiences
  • Are comfortable managing products from ideation through development to execution
  • Are a confident, creative communicator who likes to share information, gather data, or influence your audiences
  • Thrive in fast-paced, dynamic environments 

You’ll feel pretty bummed about this job if you:

  • enjoy staying at a high level and avoiding the the tactics and deep technical details of product
  • want to focus on product strategy or the roadmap and not the product development
  • like managing a program or project without tasks and assignments
  • like working on your own rather than collaborating with a team to accomplish a task
  • dislike rapid pace or constant changes in their work environment
  • do not like taking ownership, leading, or being proactive 
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