Product Manager - In-Game Media Data Solutions

Apr 17, 2024
Redwood City, United States
... Not specified
... Intermediate
Full time
... Office work

At our core, Electronic Arts is a game maker connecting hundreds of millions of players globally to some of the world's greatest games. The EAX team is crucial to creating that connection through products that grow and engage our community of players. Some of our work includes: EA PLAY, our multi-platform subscription for PC, PS4, Xbox One and Steam; the EA desktop app, EA's direct-to-consumer PC games platform; and a host of other consumer experiences and strategies, all with the goal of engaging players across platforms and within our games.

As a Product Manager for Data Solutions, reporting into the In-Game Media Team, you will shape the future of in-game digital advertising by applying your expertise in data analytics and product management. You will reimagine our data flows and reporting processes, starting by identifying advertisers' needs and implementing solutions across multiple game studios and tech teams. Your role is critical in defining the strategy and roadmap for the adtech program and ensuring its success.

Responsibilities:

  • Establish Key Performance Indicators (KPIs) and appropriate targets to measure campaign performance, based on advertisers' needs and expectations.
  • Ensure ongoing alignment between stakeholders across the Ad Sales, Core Development, Tech and Data Platforms, and MarTech teams.
  • Work with the development team to ensure that the proper game telemetry data is set up so that ad metrics can be reported on and analyzed.
  • Perform ad campaign analysis using in-game telemetry.
  • Create dashboards and reports to deliver insights to account managers on a regular cadence.
  • Inform tech platform team on data needs for improved measurement, targeting and testing capabilities.
  • Evaluate 1P and 3P solutions for down-funnel attribution measurement.
  • Develop A/B testing methodology.

Qualifications:

  • Experience in performance or growth marketing, adtech, game advertising, or similar field.
  • Bachelor's degree in Data Science, Business, Statistics, Economics or another quantitative discipline.
  • Proven experience (5+ years) as a Product Manager in tech or gaming industries, with a focus on ad economics, performance marketing, or customer data analysis.
  • Knowledge of industry trends and willingness to stay updated with the latest advancements in gaming and ad tech.
  • Experience with data analysis tools (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI).
  • Familiarity with advertising platforms and technologies (e.g., DSPs, SSPs, DMPs).
  • Excellent problem-solving skills, with a data-driven and analytical mindset.
  • Demonstrated ability to manage complex projects with multiple stakeholders and deliver results within specified timelines.
  • Experience communicating, product updates, milestones, and progress to internal and external partners, with the ability to explain technical concepts to both technical and non-technical audiences.

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

  • California (depending on location e.g. Los Angeles vs. Sacramento):

º $122,400 - $176,300 USD Annually

 

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

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