Product Marketing Manager

Feb 01, 2023
Toronto, Canada
... Not specified
... Intermediate
Full time
... Office work

Prodigy Education is a global leader in game-based learning and is one of the fastest-growing EdTech companies in North America. Our mission is to help every student in the world love learning, motivating millions worldwide via fun, secure and accessible curriculum-aligned gameplay experiences. Visit to learn more.

The Game Product Marketing Manager role will be too, build and drive the strategy that promotes new Math features, events, and content to excite our players, increase monetization and improve game retention metrics. You will also help refine our strategy to drive awareness of the game amongst our players!


Your Impact
  • You will improve conversion and retention metrics through planning, supporting and managing all game lifecycle comms channels (In-Game Comms & Owned Marketing Channels like Youtube) while keeping a cohesive value proposition framework across them.
  • Implement Go-To-Market campaigns with key stakeholders to increase reach, engagement, and conversion metrics for new game features and content releases.
  • Liaise between teams to enable Conversion Rate Optimization projects and initiatives.
  • Improve conversion and engagement metrics, by providing consultation, guidance, and expertise on market trends, changes, and opportunities.
  • Identify the need for, and conduct, market research to ultimately improve retention of both paying and non-paying users
  • Support and contribute to the experimentation backlog driven by the Game team by  identifying potential overlaps or dependencies that should be addressed to avoid problems.
  • Provide support and consultation on other owned marketing channels, acting as a key source of information for all things related to the Math game.
  • Identify and understand the needs of the customer and ways they use the product to drive recommendations and change for the product team

About You
  • We are looking for a minimum of 5+ years of experience in a Marketing Role
  • You have successfully brought products and product features to market to different audiences, meeting usage and revenue goals
  • Experience conducting tests with product and marketing teams to drive the achievement of key results
  • Post secondary education in in Marketing and or Communications
  • You have the ability to analyze product and marketing performance metrics, making decisions accordingly
  • Experience conducting qualitative and quantitative market research
  • Genuine passion for continuous learning and development
  • Knowledge of product marketing trends and tactics
  • Have experience working with paid and organic channels
  • Experience with Canva or similar software (Adobe Premier) to create Content
  • Basic knowledge of coding 

Bonus Points
  •  Experience in the Gaming Industry
  • Copywriting experience

Working at Prodigy
  • Why Prodigy?  Here at Prodigy, our employees are the foundation of our organization - an asset that transforms our mission into a reality! For this reason, we offer our employees a Total Rewards Program that is geared towards their financial, physical and mental well-being. 

  • Employees receive full health benefits from day one! Including separate allocation for mental health.
  • Employee stock options and savings plan
  • $500.00 to create your own work from home set-up
  • We pride ourselves on constant learning, which is why we offer our employees an annual learning fund of $1200.00
  • Prodigy Savings Program (RRSP, TFSA)
  • We value wellness, so in addition to wellness classes and benefits, we also offer an additional $720.00 fund to all employees 

Prodigy Perks 
  • Flexibility to choose whether you work from home or in-office, based on what works best on any given day
  • Flexible working hours 
  • Monthly “no meeting day” Tuesdays
  • Extended long weekends throughout the year! 
  • Want to work from anywhere in the world? We offer 4 weeks of "work from anywhere" per year!

Please note: the privacy and security of our users are of the utmost importance to us, and all employees will be expected to act in accordance with Prodigy’s stringent security policies.  

Follow us @ProdigyCareers and Instagram to learn more, or visit our website at to view additional benefits and perks and our Culture Blog.
  • #LI-Hybrid


Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us, and we will work with you to meet your needs. 

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