Marketing BI team is a team under BIO, with 4 people now, working closely with Marketing team on different initiatives like campaign strategy and optimization, product/market research, customer engagement NLP and sentiment tracking, and external dataset enablement.
Our goal is to help Product team to make product strategy and decisions based on data, help Marketing team to do campaigns from data that help make the best customer experience, and to truly understand our customer from all internal and external quantitative and qualitative datasets we have.
This role will help with the team to develop more self-serve tools like a website to host research findings, and voice of customer visualization frontend, and coordinate with team members to categorize and convert existing work into templated market segment analysis, or campaign targeting suggestion.
With the tool design by this role, workloads can be cut down for team members since business end users now have a place to explore before making requests to us. Moreover, for business users, these tools will be invaluable as they will provide easily accessible data insight before them make any decisions and/or strategies.
Through this internship, you will grow on both technical and leadership skills. For technical growth, you will access to a whole Google Cloud Platform, and countless dataset to explore, the chance to create a website for company wide usage, and time to learn from teammates to understand the frequently used methods and codes for daily BI operation. For leadership training, the collaboration needed and scope covered in this job will help you get a fundamental understanding about what is required for a BI role, what the industry and different department needs are, and most importantly, how to best roll out your work across teams.
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Life at Unity
Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.
Unity is at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com.
Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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