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Senior Director - Head of Content & Partnersh

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Senior Director - Head of Content & Partnersh in San Francisco, United States

  • Twitch
  • Full time
  • Senior
  • Email
  • San Francisco, United States
  • 04/08/2021
  • Report

About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

The Head of Content & Partnerships Marketing leads a large and growing team that builds and executes some of the most high profile and high impact marketing campaigns at Twitch. Reporting to the Head of Integrated Marketing, you will work to promote both the creator and viewer sides of our business, developing deep insights into our audiences and building marketing plans to strengthen the Twitch brand. You will oversee two interconnected marketing functions: Content Marketing & Partnerships Marketing.

The Content Marketing Team drives viewer growth for the content on Twitch, working to connect viewers to content and communities they will love. This team works on unique content programs like Thursday Night Football, The 2020 Summer Olympic Games in Tokyo and Twitch Music. The Partnerships Marketing Team works with our Business Development and Content Teams to promote original content and gaming content - including Twitch Rivals, Twitch Gaming and the full suite of Twitch owned channels on the service.

As the lead of these teams, you will work with senior leaders across the marketing and content teams to bring the incredible content available across Twitch to life for viewers and creators alike. We are looking for deep experience in campaign marketing - ranging from strategic inputs and clear consumer insights through to detailed campaign planning and measurement.

This position can be located in San Francisco, CA, Los Angeles, CA, Seattle, WA, or New York, NY.

You Will:

  • Build deep insights into our viewers and creators, understanding why they come to Twitch and how it fits into their lives
  • Develop campaigns that help viewers discover new content on Twitch and creators find new viewers, helping us convert users through the funnel and deepen their bonds with their favorite creators
  • Oversee first party content marketing including /Twitch, Twitch Rivals, Twitch Gaming and others, defining the marketing strategy for these brands and bringing them to life with evergreen and campaign tactics
  • Go deep on measurement and Return on Investment to understand and improve the impact of our marketing
  • Champion Diversity Equity & Inclusion in our marketing and our business
  • Work with our Content and Product organizations to bridge the gap between off service marketing and consumers experiences on the service

You Have:

  • B.S. / B.A. with 10 or more years of successful experience as a marketing executive
  • Experience managing diverse teams
  • Deep experience building marketing strategies and plans from the ground up
  • An established history of marketing measurement including brand and performance media
  • Experience marrying insights and data with storytelling, narrative development, and messaging
  • Experience building and scaling processes, teams, budgets, tools, and programs
  • Experience working with Product and Engineering Teams and Content Teams

Perks

  • Medical, Dental, Vision & Disability Insurance
  • 401(k), Maternity & Parental Leave
  • Flexible PTO
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.),
  • Breakfast, Lunch & Dinner Served Daily
  • Free Snacks & Beverages 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Twitch

Twitch is where millions of people come together live every day to chat, interact, and make their own entertainment together.

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