Senior Manager of Battlefield Lifecycle Marketing

May 02, 2024
Bellaria-Igea Marina, Italy
... Not specified
... Senior
Full time
... Office work

Senior Manager of Battlefield Lifecycle Marketing 

 

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Growth Planning 

Growth Planning is responsible for delivering an audience-first approach to planning across channels and content to maximize growth and capitalize on data revealed opportunities. We have a relentless focus on designing a cohesive ecosystem across audiences, channels, and content to deliver a frictionless fan experience. 

The Senior Manager of Battlefield Lifecycle Marketing is a leadership position responsible for creating and executing a unified communications strategy that connects and provides value to millions of Battlefield fans around the world. You'll work closely with the cross-functional teams to execute acquisition, engagement, and retention initiatives that provide value to players while driving meaningful impact to the business. This role will manage a small team and will work directly with Battlefield leadership as we build the future of the franchise. 

Responsibilities 

  • Lead a team of Lifecycle Marketing planners to create a multi-channel approach to Lifecycle Marketing that thoughtfully addresses both player needs and business objectives with clear goals, KPIs, strategies and tactics. Responsible for the planning of email and in-game marketing channels with plans to extend to new touchpoints like SMS.
  • Shape the future of the franchise by establishing the foundations for a successful Lifecycle Marketing program that will scale and evolve alongside the product offering.
  • Identify data-driven opportunities to create rich and personalized programs using first part data and dynamic content that drive outcomes across the player journey (acquisition, engagement, retention, and monetization).
  • Embed Lifecycle Marketing into the Product & Live Operations of the game to closely connect the lifecycle marketing messaging across channels to the product.
  • Collaborate closely with Creative Designers and Copywriters to guide the asset development process ensuring we deliver relevant and compelling messaging for our players while following channel best practices. Deliver back actionable creative insights to strengthen and evolve the approach each campaign.
  • Oversees the Lifecycle measurement strategy by outlining test and learn opportunities, clearly defining KPIs by channel, running A/B tests, and delivering actionable reports to the business on performance against objectives. Collaborate with Marketing Intelligence on testing roadmap and on-going optimization.
  • Build strong relationships with internal partner teams to ensure we have the tools and technology to execute current and future campaigns.
  • Tests new capabilities and opportunities, staying up-to-date on the evolving CRM landscape and best practices.

Qualifications

  • 8+ years of experience in CRM or lifecycle marketing strategy roles, preferably in gaming or digital services. 
  • Strong leadership experience with the ability to lead, inspire, and develop talent. 
  • Ability to use behavioral data to personalize and optimize player experiences across email, push, in-game, and SMS.
  • Strong analytical and quantitative thinking with proven success in goal setting, KPI development, experimentation and overall measurement of CRM.
  • Ability to drive change across your team and partner teams.
  • Ability to effectively communicate with confidence with senior leaders; experience advocating for the role of CRM across the marketing organization
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