Summary:

Reporting to the Marketing Director in Singapore, the Snr Marketing Executive will be responsible for :

Responsibilities

• Contribute in the conceptualizing & planning of Asia territory marketing plan
• Responsible for the implementation, execution and evaluation of marketing plans.
• Monitor and prepare campaign reports using data tools and insights to measure results against objectives/KPIs.
• Responsible for managing the global marketing assets translation and localization  review and submissions.
• Manage the review and approval for marketing assets submitted by partners (i.e. Distributors Retailers, Platform Partners,  etc)
• Handle the Asia social brand channels and support Title Leads by collaborating closely with the Global leads on social content requests and approvals.
• Assist in the logistics for events and press tours including setting up game demo to press, consumers and partners as required.
• Provide general marketing administration and support where required

Keys to success in this role

• 3 to 5 years of proven experience in planning and executing  marketing, Comms/PR, Influencers and/or Social industry in FMCG, gaming, entertainment marketing or consumer lifestyle brands.
• Experienced in executing and evaluating marketing and communications plan
• Strong written and spoken communication, interpersonal and conceptual thinking skills.
• Self-starter with a strong desire to learn and develop expertise for the products
• A strong interest for video games appreciated and good understanding and familiar with Sports marketing and branding a plus
• A strong team player, eye for detail and ability to learn and roll up their sleeves to get the job done.
• Additional Asian language an advantage – Chinese/Korean/Japanese/Thai