Senior Product Marketing Manager, Education

As the leading real-time development platform for gaming, interactive 3D design visualization, augmented and virtual reality, Unity is helping to bring creations of all kinds to life faster than ever before.

At Unity, we believe the world is a better place with more creators in it - and change happens when all creators have the opportunity to participate. The Unity Education team is driven by a mission to inspire and empower students of all backgrounds to create the future with the power of real-time 3D technology.

As the Senior Product Marketing Manager for Education focused on Students and Educators, you will help Unity win as the real-time creation and development toolset preferred by students and educators globally. You’ll drive both adoption and revenue by delivering clear value propositions, positioning, messaging, and lifecycle marketing programs for products across personas, segments, and regions.

As the ideal candidate, you operate at both the strategic and tactical level. You drive for action while  having the discipline to prioritize your resources. You thrive in an environment where you work collaboratively across teams to bring your Go-to-Market plans to life. You are eager to learn, flexible around change, and bring clarity to ambiguity.

Responsibilities

• Work closely with the Education team to define new offerings that deeply resonate with students and educators
• Define market positioning and messaging
• Identify market opportunities, conduct customer analysis, and build thoughtful, strategic Go-to-Market plans that include key messaging development and tactical channel plans, while ensuring that all customer-facing teams are on-message
• Own the growth of products across the customer lifecycle with campaigns and strategies driving awareness and acquisition through activation and retention
• Develop first-hand knowledge of the customer and their problem set to inform the product roadmap and marketing programs
• Establish an understanding of the competitive and market landscape to inform your Go-to-Market strategies
• Partner with Product Marketing Managers across verticals to collaborate on customer marketing in specific student and educator disciplines

Requirements

• B2C product marketing experience in education with a deep understanding of the secondary and post-secondary academic market - global preferred, but expertise in at least one region is key
• You understand what resonates with students and educators and have a track record of successful marketing campaigns to show it
• You’re data-driven, can identify which metrics matter and use them to make strategic decisions
• You know the A to Z of how to take a product to market, and how to expand market penetration beyond launch day
• You are a clear, creative thinker and communicator, navigate ambiguity with ease, and can align and inspire multiple stakeholders and partners to execute on a crystal clear vision

Bonus Points

• You are comfortable working on a global team across many time zones
• When in doubt, you step up and take action
• You’re a life-long learner - you’re experienced but still feel you have something to learn from everyone you work with, at any level
• You have the humility to ask for help and see mistakes as an opportunity for growth
• You lead with curiosity

About Unity Technologies

Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. 

The company’s 1,400+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices. For more information, please visit www.unity.com.   

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

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