Social Media Manager, Racing

Jul 05, 2023
Guildford, United Kingdom
... Not specified
... Intermediate
Full time
... Office work

Contract: 12-month fixed-term contract

Location: Guildford, UK

Working model: 2-days per week on-site at Guildford office


The Social Channels Manager is a highly visible and crucial communications role that connects EA and its brands with players through daily engagement. As part of the Integrated Communications Team, you will use your expertise within the social media space to deepen overall player engagement for the Racing portfolio globally.

You will report directly to the Senior Manager, Global Community & Social Engagement and collaborate with teams around the business. You will help shape the Social strategy and lead the execution for titles such as F1, WRC, and Need For Speed, providing high quality and cohesive user experience inside and outside of our games.



  • Manage the execution and rollout of content to our owned social channels across the racing accounts on all channels with strong knowledge of best practices of excellence.

  • Oversee online and in-person events in partnership with the broader Community and the Integrated Comms teams.

  • Play a support role in shaping the social channels' strategy for the entire Racing portfolio.

  • Provide support for global activations by working to a brief and applying your games’ insights and experiences.

  • Work with Channel Strategy teams to maximise channel efficiency and growth.

  • Ensure all Electronic Arts standards are observed and followed.

  • Support an always-on approach to flagging game issues or service risks to the Dev Team for each title and WWCE when applicable.

  • Help with communications around the game and live service issues: Bugs, Challenges, Outages, and Support Issues.

  • Maintain a positive reputation at work and within the community

  • Dedicate time to playing the games you represent


Required Qualifications

  • Passion and experience playing EA titles and games from other publishers

  • Experience working in online communities, social media, journalism, online marketing, content creation or equivalent

  • Demonstrated writing, grammar, and content-creation skills

  • Clear knowledge of best practices for operating social channels

  • Excellent communication and presentation skills

  • Strategic with the ability to present new ideas

  • Objectively interpret customer/community feedback and make applicable recommendations

  • Bachelor's Degree (or similar) in Communications or Marketing not essential

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