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VP Marketing Analytics & Publishing Data Intel

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VP Marketing Analytics & Publishing Data Intel in Paris, France

  • Ubisoft
  • Full time
  • Intermediate
  • Email
  • Paris, France
  • 07/09/2021
  • Report

The Global Publishing new organization is seeking for a VP Marketing Analytics & Publishing Data Intelligence. You will be responsible for defining and executing on the long-term data strategy for the Publishing organization, in partnership with the Ubisoft Data Office, as well as providing data-driven insights on marketing performance and recommendations to optimize player acquisition and engagement across all Ubisoft games.

Your mission will be as follows:

  • Lead the definition and implementation of quantitative and qualitative metrics and KPIs for the Global Publishing Organization
  • Define data roadmap and strategy for Publishing in collaboration with various cross-functional teams and partner with the Ubisoft Data Office to deliver on that roadmap
  • Proactively explore data and suggest new opportunities to measure and assess the performance of our marketing actions
  • Produce and maintain interactive dashboards and other automated reporting to inform the business on a continuous, self-serve basis
  • Drive interpretation, socialization and adoption of operational reports and dashboards
  • Collaborate with Executive Publishers and Global Marketing Services leadership team to develop strategy, benchmarks, goals, and KPIs throughout the entire marketing funnel from awareness to purchase
  • Collaborate with the other members of the analytics team to bring the gameplay and marketing data together and build predictive models for customer segmentation and campaign optimization
  • Develop statistical models to understand the relationship between different campaign factors/attributes and sales and support marketing teams with planning campaigns and setting the media mix
  • Analyze online and offline player behavior and journey and build multi-touch attribution model
  • Partner with CRM team to identify optimal communication strategies to maximize player engagement and loyalty
  • Champion the use of consistent A/B testing methodology and the measurement of impact/lift
  • Run monthly Marketing Analytics meeting, providing strategic insights to leadership team

 

The ideal candidate: 

  • Is an accomplished leader with a track record of building and managing high-performing teams
  • Has the ability to deliver short-term wins while building towards larger strategic vision
  • Is a natural & inspiring communicator, as well as an assertive leader who can establish immediate credibility and present findings to both technical and non-technical audiences
  • Has a strong expertise in quantitative analysis roles and demonstrated experience applying data science methodologies to business
  • Is an expert in analyzing large, complex, multi-dimensional data sets with a variety of tools
  • Is familiar with working closely with senior leaders of a large organization and with multiple cross-functional teams
  • Knowledge of SQL, familiarity with at least one scripting language (R, Python,…)
  • Is a team player with a can-do attitude

Key attributes:  

  • Inspiring role-model for their team
  • Visionary (strategic mindset)
  • Decisive
  • Assertive
  • Out-of-the-box thinker

This position is based in Saint-Mandé (Métro St Mandé - line 1 / RER Chateau De Vincennes - line A)

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our players’ community.

Ubisoft

Ubisoft is a creator of worlds, committed to enriching players' lives with original and memorable gaming experiences.

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