Electronic Art’s Marcom Creative aims to ignite players’ imaginations through world-class creative and craftsmanship. Our diverse team consists of storytellers, designers, artists, and innovators. Together we develop the strategic vision of our products, create memorable and distinctive brands, run world-class multi-channel campaigns, and execute innovative global engagement across all player touchpoints.

Reporting to the Creative Director, the Design Lead for skate. is responsible for the strategic and hands-on development of integrated brand design systems, and 360 channel executions to support our franchise marketing campaigns which span across the entire product life cycle.

You will partner with Campaign Creatives, Game Studio Art Directors, and Global Brand Management to ensure all design represents our games, resonates with our audiences, and unifies the player experience across all marketing touchpoints.

You have experience building globally recognized brands in organizations that expect nothing less than A+ work. Additionally, this you should excel in a collaborative environment, a constantly evolving industry, have practical knowledge of the brand and digital design, and generally carry positive energy that benefits the greater team.

Your responsibility, with guidance from senior leaders, is to use your passion for design, and storytelling to create work for use in the mediums of advertising, social media, and branding.

Primary Responsibilities:

• Concept and create world-class design systems for brands and titles that support all marketing and promotional campaigns inclusive of print, digital, motion, and environmental. Design Systems include key art, logos, typography, color, graphic elements, and motion-based solutions.
• Oversee and participate in execution of channel content across owned and paid channels including web, retail, social, digital media, email, and events.
• Partner with game team art directors to create work that unifies the marketing strategy and game vision.
• Present work and build alignment around design direction and execution with key stakeholders.
• Create rules and guidance for each title’s brand style guide, brief partner teams on these rules, ensure consistency and quality benchmarks are met in execution.
• Work in a hands-on environment that requires flexibility, imagination, a can-do attitude, a sense of fun, and the desire to learn and grow.
• Ability to interpret creative feedback and data into iterative design. A multi-revision process is often part of our work.
• Understand the importance of aligning the overall campaign narrative into every player touchpoint.
• Assist in the creation and execution of internal EA initiatives.

 Skills and experience:

• 7+ years of experience at a design agency and/or in-house design team.
• Proven experience in designing for global brands in digital, print, and environmental channels with a track record of delivering robust visual design systems.
• Ability to develop ideas from concept to execution utilizing your vast knowledge of strategic branding, retail environments, paid and owned marketing channels.
• Possess solid communication skills – must be able to provide clear direction to design teams and to sell through concepts and executions both visually and verbally to individuals at all levels of the company.
• Excellent hands-on design, typography, and layout skills.
• Be creative and bring a fresh perspective while working within the brand and project parameters.
• Experience with 3D modeling, illustration, image retouching, and photoshoot direction is a plus.
• Able to translate a large branding idea to multiple touch points in all channels.
• Capable of juggling multiple projects within tight deadlines.
• Self-motivated and able to work independently, with excellent time management skills and a strong work ethic.
• Must be comfortable making changes to work based upon layered feedback.
• Advanced skills in Adobe programs including Photoshop, Illustrator, and InDesign. Understanding of Figma, After Effects, Keynote, PPT, HTML5, 3D Modeling software and Microsoft Office Suite.
• Passion for design and games!

Education

BFA in Graphic Design. Additional experience in related fields a plus