Senior Manager, Growth Planning, American Football - Orlando or Los Angeles

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Growth Planning

Growth Planning is responsible for delivering an audience-first approach to planning across channels and content to maximize growth and capitalize on data revealed opportunities. We have a relentless focus on designing a cohesive ecosystem across audiences, channels, and content to deliver a frictionless fan experience.

The Senior Manager, Growth Planning (American Football) is a leadership position responsible for overseeing a pod of experts across paid media, lifecycle marketing, and connections planning. You will guide a channel-agnostic and audience-first approach to building the most effective and efficient plans for EA SPORTS Madden NFL and College Football. This role is a key strategic partner to cross-functional teams by providing strategic insights and analysis to inform planning decisions and maximize growth. This position reports into the Director of Growth Planning for EA SPORTS.

Responsibilities

• Lead and inspire the American Football Pod of experts across Connections Planning, Paid Media, and Lifecycle Marketing (Email and In-Game).
• Develop an inclusive culture focused on collaboration, clear and consistent feedback, and professional development.
• Elevate planning outputs by connecting the dots between channels to ensure cohesive cross-platform journeys informed by fan behavior, channel insights, data, and performance.
• Act as a strategic partner to leaders across Franchise Marketing, Creative, and Commercial teams by providing insights and analysis to inform planning decisions and maximize growth for EA SPORTS Madden and College Football.
• Guide partners through setting measurable objectives while articulating the growth opportunity across audiences and channels.
• Support the long-term brand strategy for American Football by providing a roadmap for driving growth across audiences, channels, and regions.
• Partner with Franchise Marketing and Finance on the investment strategy required to achieve brand and commercial objectives.
• Identify audiences presenting the biggest growth opportunities and provide compelling insights to serve as the foundation for plans, enabling marketing to be connected more effectively with players around the world.
• Partner closely with Analytics to create measurement frameworks utilizing a blend of short-and long-term testing across the funnel to ensure plans are effective and efficient.
• Serve and maintain partnerships with major media platforms, testing new capabilities and opportunities, staying up to date on evolving media landscape and best practices.
• Provide clear communication to the wider EA business on key media, competitive, and cultural trends, relevant and actionable to their franchises.
• Provide clear briefs, expectations, and feedback to the media agency of record. Contribute to oversight of the relationship as an active participant in quarterly business reviews.

Qualifications

• 8+ years of experience in media or marketing strategy leading cross-functional teams, preferably in sports, gaming, or entertainment industries.
• Deep understanding of strategy, planning, and activation of data-informed channel programs across the funnel joining brand and performance activations.
• Quantitative, analytical, and problem-solving skills.
• Ability to drive change across your team and partner teams.
• Ability to present and influence senior leaders across the organization, including marketing, commercial, and studio.
• Highly competent in designing compelling visuals for slides, ecosystems, and connections plans.
• Financial acumen - experience as an accountable leader with budget ownership and proven ability to deliver efficiencies wherever possible.
• Interest and understanding of short- and long-term measurement, the strategic use of first-party data, the next generation of attribution.